Genetec Inc., a global enterprise physical security software company, has announced its upcoming empower360 roadshow in the Middle East. The event will be held in Saudi Arabia on 14 April and the United Arab Emirates on 17 April.

The empower360 roadshow is designed for partners and industry professionals. It will focus on the latest advancements in video analytics, hybrid cloud systems, and access control solutions. Attendees will explore how physical security is evolving across the region.

According to the Genetec State of Physical Security Report 2025, 66% of consultants and channel partners plan to recommend hybrid deployments within the next five years. This shift reflects a growing demand for flexible, modern solutions that integrate with existing systems.

This year, decision-makers are expected to prioritize centralized monitoring and quick-to-deploy hybrid cloud technologies. The goal is to reduce maintenance and modernize security infrastructure while protecting current investments.

At the event, Genetec will highlight the importance of open architecture, system unification, and IoT integration. These elements play a key role in building smarter and safer cities. The sessions will also cover best practices for migrating from legacy systems to scalable, future-ready solutions.

Moreover, the roadshow will address strategies to simplify video management. Experts will share insights on improving public safety and urban operations through smarter security platforms.

Attendees will have opportunities to connect with Genetec professionals, ask questions, and join interactive discussions. The event supports knowledge sharing and collaboration across the physical security community.

Firas Jadalla, Regional Director – Middle East, Turkey & Africa at Genetec Inc., said, “Security operations are becoming more resilient and data-driven. The empower360 roadshow is about helping professionals navigate industry changes and adopt the right tools to move forward.”

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