GoDaddy and du Team Up to Boost UAE SMEs’ Digital Presence

GoDaddy Inc., renowned for its commitment to fostering entrepreneurship, is pleased to announce a collaborative venture with du, a division of Emirates Integrated Telecommunications Company (EITC). This innovative partnership is geared towards empowering startups and Small and Medium-sized Enterprises (SMEs) by furnishing them with vital connectivity solutions and enabling their online visibility.

In the contemporary era of digital prominence, robust connectivity and a compelling online profile are indispensable for business success. Acknowledging this imperative, GoDaddy and du have amalgamated their efforts to provide a suite of services meticulously designed to meet the distinct requisites of startups, entrepreneurs, SMEs, and solopreneurs. Through this alliance, enterprises operating in the UAE can now access an array of connectivity and digital utilities to initiate their online journey.

At the core of this collaboration lies the potent Ecommerce Starter Kit, presented by GoDaddy. All SMEs subscribing to du’s broadband plans will receive GoDaddy’s starter kit, complimentary for one year, unlocking a realm of potential avenues. For enterprises aspiring to elevate their digital standing, du extends premium 5G and fiber internet plans tailored to fulfill the connectivity needs of small businesses. By harnessing the prowess of the GoDaddy Digital Starter Kit in conjunction with du’s broadband plans, enterprises can unleash their full potential and capitalize on the myriad opportunities bestowed by the digital domain.

The E-commerce Starter Kit encompasses pivotal components, including:

1) Registration of a .com domain*

2) Provision of a professional Microsoft email account

3) Furnishing an E-store builder tool encompassing hosting services with unlimited pages and seamless integration with social media platforms.

The impact of an online presence cannot be undermined. As per GoDaddy’s MENA Small Business Survey, nearly 50% of UAE businesses leveraging online avenues generate up to 20% of their annual revenue through these platforms. Additionally, businesses in the UAE procure over 70% of their clientele via online channels, surpassing other markets.

Karim Benkirane, Chief Commercial Officer at du, articulated, “In today’s rapidly evolving digital panorama, where connectivity and a robust online presence hold paramount importance, the partnership between GoDaddy and du emerges as a game-changer for UAE SMEs. This collaboration not only addresses the connectivity requisites of SMEs but also ensures their access to indispensable digital tools, enabling them to flourish in a competitive environment, leverage the myriad opportunities offered by the ever-evolving digital realm, and fortify their position for sustained success. Our partnership goes beyond empowering SMEs to thrive; it underscores our unwavering commitment to the future of entrepreneurship in the UAE.”

Selina Bieber, Vice President for International Markets at GoDaddy, conveyed her enthusiasm about the collaboration, affirming, “We are thrilled to join forces with du to further amplify GoDaddy’s support for the digital transformation of SMEs in the UAE. Armed with our combined expertise, we aspire to empower enterprises with the resources essential for online success, nurturing the growth of SMEs’ digital businesses. The partnership between GoDaddy and du seeks to bridge the digital divide for UAE SMEs, equipping them with the indispensable tools and connectivity needed to establish a robust online footprint.”