Huawei Tops Global Wearable Device Shipments in 2024

Huawei has been ranked first in IDC’s Global Wearable Device Market Quarterly Tracking report for global shipments in the first three quarters of 2024. This consistent ranking underscores Huawei’s leadership in the wearable tech industry, driven by its innovative health and fitness products with stylish designs. Despite a global decline in wrist-worn device shipments in 2024, the Chinese market experienced an impressive year-on-year growth of 20.1%, fueling Huawei’s global expansion. The company achieved a notable 44.3% increase in global shipments, capturing a 16.9% market share, with a dominant 35.7% share in its home market. Huawei’s top ranking in global wearable shipments for three consecutive quarters highlights its strong market presence and expertise in the smart wearables sector.

In 2024, Huawei introduced several groundbreaking wearable devices, including the HUAWEI WATCH FIT 3, HUAWEI WATCH GT 5, and HUAWEI WATCH D2. The HUAWEI WATCH D2 offers 24-hour dynamic blood pressure monitoring, while the HUAWEI WATCH FIT 3 provides calorie tracking and nutritional analysis to enhance wellness. The HUAWEI WATCH GT 5, featuring the advanced HUAWEI TruSense System and enhanced sports functionality, has been praised by leading tech media outlets like WAREABLE and ANDROID AUTHORITY. These innovations set new benchmarks for wearable health technology, making high-quality, accessible health monitoring a reality for users worldwide.

Huawei’s localized operations and strategic marketing initiatives have played a significant role in its global success. By enhancing its presence in key markets like Europe, Latin America, Asia Pacific, and the Middle East and Africa, Huawei has strengthened its connection with consumers. Partnerships with ambassadors like Sir Mo Farah and Pamela Reif, along with product launch events in cities like Dubai, Barcelona, and Brazil, have further elevated Huawei’s brand influence. The company’s campaigns, such as “Light Up Your Rings” and “Tech with Love,” showcase its commitment to delivering innovative, human-centered health solutions that resonate with users globally. These efforts have solidified Huawei’s position as a leader in the wearables market, driving its continued growth and success.