IQ Robotics to Power BFL Group’s KSA Expansion

IQ Robotics, an AI-powered fully automated logistics solutions company, has entered into a significant agreement with the Middle East’s off-price retailer, Brands For Less Group (BFL Group). This collaboration, marking their fourth robotics transformation initiative, involves a multi-million-dirham investment aimed at supporting BFL Group’s ambitious expansion into the Kingdom of Saudi Arabia (KSA). The transformation will see the deployment of 130 cutting-edge robots to streamline omnichannel order processing, ultimately enhancing customer satisfaction.

Fadi Amoudi, CEO of IQ Robotics, expressed his excitement about this new venture, saying, “Following our successful partnership in the UAE, we are thrilled to take our collaboration with Brands for Less Group to the next level as we embark on an extraordinary journey to establish a Center of Excellence in Riyadh, catering to the surging demand for e-commerce in Saudi Arabia.”

This groundbreaking agreement underscores the increasing demand in the region for digital transformation within the logistics and supply chain sectors.

Ayman Beydoun, Deputy CEO & Group COO of BFL Group, shared his enthusiasm, stating, “We are excited to join forces with IQ Robotics to usher in a new era of retail in Saudi Arabia. Leveraging robotics technology will enable us to create a more efficient, customer-centric, and sustainable retail experience. We believe this partnership will play a pivotal role in shaping the future of retail in Saudi Arabia and beyond.”

As a frontrunner in supply chain solutions, IQ Robotics continues to lead the way, ensuring that businesses like BFL Group are strategically positioned to seize opportunities in emerging markets.