Global technology group e& and Motorola Mobility, a Lenovo company, have announced a strategic Memorandum of Understanding (MoU) to strengthen their collaboration in the Middle East.

The agreement will enable both companies to explore new market opportunities, including the development of AI applications and tools to enhance user experience in the region.

As part of the partnership, e& and Motorola Mobility will expand the presence of Motorola’s device portfolio, services, and solutions across e&’s subsidiaries. They will leverage e&’s retail network, digital platforms, and wholesale channels to offer consumers greater choice and value.

Tamer B Eltoni, Senior Vice President of Digital Adjacencies & Devices at e& UAE, said the collaboration “combines Motorola’s trusted hardware and innovation with e&’s market insights and telecom infrastructure.”

Sergio Buniac, Senior Vice President of Lenovo Mobile Business Group and President of Motorola Mobility, noted that the partnership will bring high-performance devices to consumers and co-create smarter digital experiences in the Middle East.

The companies also plan to co-invest in localized AI-driven digital services tailored to regional markets. Additionally, the MoU highlights joint marketing initiatives and a shared focus on sustainability, including e-waste reduction and device recycling.

Key points:

• e& and Motorola Mobility sign MoU to expand Middle East presence.
• Collaboration focuses on AI-driven services and innovative devices.
• Joint initiatives include marketing campaigns and sustainability efforts.

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