LG Electronics announced that it will unveil its new AI Cabin Platform at CES 2026 in Las Vegas, scheduled for January 6–9. The company reported that the in-vehicle solution is designed for automotive high-performance computing systems and is powered by Qualcomm Technologies’ Snapdragon Cockpit Elite. LG revealed that the platform uses generative AI to enhance mobility experiences.

LG confirmed that the AI Cabin Platform will be showcased for the first time at its private CES event. Guests will experience a digital cockpit built around the system and preview the AI-defined vehicle, a new mobility concept that goes beyond the software-defined vehicle model.

The company stated that the AI Cabin Platform integrates generative AI models, including vision language models, large language models and image generation models, into its in-vehicle infotainment system. As a result, it aims to enable intelligent and context-aware driving experiences.

LG reported that all AI processing runs on-device using Snapdragon Cockpit Elite. This removes the need for cloud connectivity, while improving privacy, stability and real-time performance.

The platform analyzes driving conditions through internal and external vehicle cameras. It can detect driver attention and respond with personalized assistance. For instance, if another vehicle begins merging and the system notices that the driver has not reacted, it can issue an alert: “A car is merging ahead. Please keep your eyes on the road and drive safely.”

Additionally, LG revealed that the system can generate custom infotainment interfaces based on environmental conditions. When a driver listens to music on a snowy evening, the cabin display can show snow-lit visuals and offer seasonal song suggestions.

Earlier this year at CES 2025, LG and Qualcomm Technologies highlighted their collaboration by unveiling an HPC platform powered by the Snapdragon Ride Flex SoC. The solution integrates IVI and advanced driver assistance systems into one control unit and received industry praise for its performance and cost efficiency.

According to Eun Seok-hyun, president of the LG Vehicle Solution Company, the brand plans to strengthen partnerships with innovators such as Qualcomm Technologies to expand mobility beyond the software-defined vehicle toward the AI-defined vehicle. He stated that the AI Cabin Platform aims to create a vehicle experience that understands drivers and responds proactively to their needs.

Key points include:
• AI Cabin Platform processes all AI tasks on-device.
• The system uses generative AI for personalized and adaptive driving experiences.
• LG and Qualcomm continue expanding automotive collaboration.

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