Pure Storage (NYSE: PSTG), a pioneer in advanced data storage technology, has announced it has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms. The company was positioned highest in execution and furthest in vision.

Gartner defines enterprise storage platforms as products and services designed to support block, file, and object storage workloads. Pure Storage said the recognition highlights its platform’s unmatched agility, risk reduction, and flexible as-a-service experience across on-premises, public cloud, and hybrid environments. For the previous five years, Pure Storage was also positioned highest and furthest in the Gartner® Magic Quadrant™ for Primary Storage Platforms.

The rise of AI is driving exponential growth in data volumes and business demands. Traditional storage models have struggled to keep up, leading to fragmentation, silos, and data sprawl. Pure Storage delivers an Enterprise Data Cloud (EDC) that unifies data into a virtualized cloud governed by an intelligent control plane. Powered by Pure Fusion™, customers can create their own EDC, managing global data with automation, tracking, and control.

Charles Giancarlo, CEO of Pure Storage, said, “Pure Storage delivers data storage and management at scale, automating and simplifying customers’ global storage environment. Our architectural innovation allows better global data management, not just storage.”

Key innovations in 2025 include:

• Automation and compliance improvements through Pure Fusion™, including workload automation and remote provisioning for file, block, and object.
• High performance and scalable solutions with FlashArray™ and FlashBlade®, supporting unstructured data and creating a unified architecture for block, file, and object storage.
• Enhanced security and reduced human error with embedded compliance, cyber resilience, and integrations with partners like Rubrik and CrowdStrike.

Pure Storage said customer feedback validates the recognition. As of August 21, 2025, the company has an overall rating of 4.9 out of 5 in the Enterprise Storage Platforms market, with 98% of reviewers recommending it, based on 689 reviews on Gartner Peer Insights™.

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