Pure Storage® (NYSE: PSTG) announced its participation at GITEX 2025, Hall 5, Stand B30. The IT pioneer will showcase its Enterprise Data Cloud, a breakthrough in data storage and management.

The company has participated in the Middle East’s flagship technology event for over a decade. This year, it will highlight how its Data Cloud addresses rising data complexity, modern application needs, and cyber resilience challenges.

Businesses in the region are seeking energy-efficient storage that supports AI workloads and High-Performance Computing (HPC). They also want solutions that can be consumed as-a-service while offering control and clarity at scale.

• Enterprise Data Cloud eliminates silos and reduces complexity.
• It lowers power use and space requirements while boosting agility.

Pure Storage revealed that its Data Cloud helps organisations focus on business outcomes, not infrastructure. It empowers them to unlock data value, future-proof systems, and achieve energy efficiency.

The company reported that demand for AI, HPC, and GPU-as-a-Service capabilities is growing. With global concerns over data sovereignty and regulatory pressure, organisations must maintain control, ensure service continuity, and protect customer trust.

Pure Storage said its architectural approach combines hardware, software, and services to deliver agility and transparency.

“To seize the opportunity of AI and other transformative technologies, it’s time organisations stopped managing storage and started managing data,” said Omar Akar, Regional Vice President, METCA, Pure Storage.

He added that the company aims to make storage almost self-driving by integrating infrastructure, intelligence, and services into one experience. Akar concluded that GITEX visitors can explore how the Data Cloud enables automation, visibility, and governance to unlock innovation and performance.

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