Shure audio announced its participation at ISE 2026 in Barcelona from February 3 to 6 as both a Sponsoring Show Partner and Technology Partner. The company revealed that it will showcase AI-powered workplace collaboration solutions designed to support modern enterprises. The announcement was made ahead of the global technology event, which brings together the AV and systems integration industry.

As organizations increasingly adopt AI-driven tools, Shure audio reported that its collaboration portfolio focuses on high-quality video and audio performance, simplified deployment, and enterprise-grade security and scalability. As a result, these solutions aim to enhance productivity in AI-enabled and hybrid work environments. Visitors, partners, and industry professionals will be able to experience these technologies at Shure’s main booth and its dedicated Innovation Lab.

Moreover, Shure audio confirmed that discussions around Agentic AI and workplace trends will take place at the Innovation Lab, located in CC4 Room 4.2. The company revealed that its team will host product briefings and demonstrate upcoming technologies during the event.

Jose Rivas, VP and chief sales officer at Shure, said AI is changing how people work and collaborate. He added that organizations now require solutions that support current collaboration needs while also preparing for future human and AI interaction. According to Shure, its solutions are designed to adapt as AI capabilities evolve in the workplace.

In addition, Shure audio announced it will showcase its latest collaboration and conferencing portfolio, including solutions certified for Microsoft Teams and flexible enterprise deployments. These include:

• IntelliMix Room Kits and the IntelliMix Foundation System for Microsoft Teams Rooms
• Microflex Wireless neXt systems and the Microflex Loudspeaker portfolio
• ShureCloud, a cloud-based platform for remote monitoring and management

Beyond workplace collaboration, Shure audio also revealed advanced audio technologies for live events and content production. These solutions are designed to support broadcast, sports, and large-scale productions with efficient workflows and remote management capabilities.

Notably, Shure will present the DCA901 Planar Array Microphone for broadcast applications, the ANX4 Scalable Wireless Receiver for high channel count environments, and the Axient Digital PSM advanced in-ear monitoring system. These products were reported to support flexible licensing and enhanced reliability.

At ISE 2026, Shure audio also announced its sponsorship of the Education Technology Summit and participation in the Smart Spaces Megatrend session. As part of the program, Susy Liem, Associate VP of Product Management, Conferencing at Shure, is scheduled to speak on a panel discussion on Tuesday, February 3, at 11:40 am.

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