YES Rewards, the UAE’s premier fuel loyalty programme from ENOC Group, has announced a partnership with GEMS Rewards, the award-winning loyalty programme of GEMS Education.

Powered by Loyyal’s Xpand Point platform, the collaboration enables seamless points exchange between the two programmes. This allows members to unlock greater value across both networks.

ENOC reported that whether filling up at its service stations or shopping across its retail network, YES Rewards members will now gain extra value. Thanks to the partnership, points can be exchanged for lifestyle and educational benefits through GEMS Rewards. These include deals, discounts, and even contributions towards school fees.

GEMS Rewards members can also convert their points into YES Rewards to benefit from ENOC’s growing ecosystem of fuel and retail offers.

• GEMS Rewards serves more than 300,000 members across the UAE.
• The app provides exclusive discounts and offers, with the ability to redeem points against tuition fees.

Mr. Hussain Sultan Lootah, Acting Group CEO of ENOC, revealed that the collaboration reflects ENOC’s commitment to creating a positive impact on the nation. He added that it will contribute to developing a skilled and empowered generation.

Mr. Dino Varkey, Group CEO of GEMS Education, announced that the partnership will give families more value, including benefits from every litre purchased at ENOC filling stations.

Ashish Kumar Singh, CEO of Loyyal, said that the deal creates a dynamic loyalty ecosystem, powered by Xpand Point technology, enabling effortless point exchanges.

The partnership highlights ENOC and GEMS Education’s shared goal of rewarding communities with tangible benefits, from school gates to petrol forecourts.

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