Etisalat by e& and Cisco, two prominent players in the telecommunications and technology industries, have officially announced the signing of a Memorandum of Understanding (MoU) to collaborate on cutting-edge connectivity solutions and services for businesses in the United Arab Emirates.
The MoU delineates the guiding principles for the collaboration’s go-to-market activities, with a focus on serving enterprises and small to medium-sized business customers. The partnership aims to enhance engagement, co-develop innovative products, and strengthen managed services capabilities.
Masood M. Sharif Mahmood, CEO of etisalat by e UAE, emphasized the significance of this MoU in realizing their vision for a more connected and sustainable UAE. The agreement reflects a shared commitment to developing new value propositions and improving existing solutions. Mahmood expressed the collaborative goal with Cisco to deliver groundbreaking connectivity and managed services solutions, facilitating clients’ digital transformation journeys and contributing to the success of their business objectives.
Reem Asaad, Vice President for the Middle East and Africa at Cisco, highlighted the collaboration’s dedication to delivering innovative solutions to UAE businesses. The partnership aims to support digital transformation and help customers achieve their sustainability objectives. By combining their expertise, etisalat by e and Cisco plan to provide a solid foundation for businesses to accelerate their journey towards digitally advanced operations in the UAE.
This strategic alliance harnesses the strengths of both organizations, leveraging etisalat by e’s extensive reach and robust infrastructure alongside Cisco’s innovative technology solutions. The collaboration is poised to deliver more efficient and effective advanced connectivity solutions, ultimately enhancing customer experience and enabling growth and transformation.
Furthermore, the collaboration will extend to the development of a diverse range of consultancy services for various commercial segments. These services will cover business continuity, disaster recovery, tech-refresh framework, and sustainable tech-enabled solutions.
Emphasizing the importance of advanced connectivity for enduring business success, Mahmood expressed confidence that such partnerships will help customers achieve their business objectives while remaining committed to sustainability and digital transformation. This collaborative effort is expected to pave the way for operational efficiency, fostering growth for various companies and making a positive impact on the UAE economy and society.
