Hisense, a global player in home appliances, maintained its No. 2 position in global TV shipments for 2023, with a total volume of 25.9 million units. This accomplishment, as reported by the ‘2023 Monthly Report of Global TV Shipment Volume of TV Brands’ from AVC Revo, reflects Hisense’s consistent growth among the top 5 TV brands worldwide over the past six years.
As part of its global expansion strategy, Hisense is strengthening its presence with 34 industrial parks, 25 R&D centers, and 66 overseas subsidiaries. With a strategic focus on the Middle East and North Africa (MENA) region, Hisense is experiencing significant growth, with business revenue soaring by over 335% since 2018 and brand equity increasing by over 177% during the same period. To further this growth, Hisense plans to establish new production facilities in North Africa and the Levant region, along with launching flagship stores across GCC and Levant countries. Additionally, recognizing the unique preferences of the MENA market, Hisense is set to inaugurate a dedicated Research and Development Center in Dubai this year.
At CES 2024, Hisense showcased its leading technology products, including the ULED X TV and Laser TVs, winning over 30 awards for innovation and performance. As the official sponsor of EURO 2024, Hisense aims to introduce cutting-edge TV products that offer immersive gaming and viewing experiences. Furthermore, the brand seeks to deepen its connection with football fans through an innovative sports marketing strategy, solidifying its position in the market.
