As the countdown to the FIFA World Cup Qatar 2022 begins, Hisense has partnered with Brazilian football legend Kaká to launch the “Perfect Match Tour” campaign in Dubai and Qatar, with the goal of engaging and exhilarating global football fans and building Hisense’s brand image through the lens of football and sportsmanship.
From November to December, the Hisense “Perfect Match Tour” will visit several landmark locations in Dubai, including City Walk, JBR (25-26-27 Nov), Ain Dubai, Bluewaters (1-2-3 Dec), and Souq Waqif in Doha (12 to 18 Dec). Kaká will perform interesting football challenges and interact with local fans at each stop, maintaining participant enthusiasm.
Hisense’s “Perfect Match Tour” will be an all-encompassing campaign with exciting events both on-site and on social media. Fans participating in the on-site activities in Dubai and Qatar would be able to see Kaká in person and play side-by-side with the Brazilian football legend to create unforgettable experiences.
The campaign will also feature Hisense customized TV lineups for the FIFA World Cup 2022TM, which are expected to be the campaign’s highlights. ULED TV U7 is one of Hisense’s signature products that will have a strong presence in the campaign. The built-in, professionally calibrated Sports Mode that automatically optimizes picture performance is one of its distinguishing features as the standard-bearer for watching top sporting events. The improved image reduces the risk of stuttering and juddering while providing users with vibrant colors and ultra-smooth motion. When the Sports Mode is enabled, every thrilling moment of the match will be displayed in an immersive manner, from the players’ fantastic passes and incredible skills to the chants and cheers of each country’s supporters.
Hisense has cemented its pioneering position in the ULED industry over the last decade. From January to October 2022, Hisense ULED TV series sales volume increased 40% year on year in Canada, Mexico, South Africa, India, and many other key markets.
Another revolutionary display technology showcased in the campaign by Hisense is its Laser TV series. The Laser TV series, which is enhanced by Tri-Chroma laser technology, a sophisticated DLP display system, a 100-inch or 120-inch ultra-large screen, and a powerful sound system, can provide greater immersion, incredibly realistic color, and divine sound.
Creating an unparallel viewing experience with cutting-edge technology has always been one of Hisense’s original visions. The “Perfect Match Tour” will enable football fans and consumers to have a more exciting FIFA World Cup™ experience accompanied by Hisense technology.
