IMA now welcomes application for Student Case Competition 2022

The Institute of Management Accountants (IMA®) has opened entries for its 11th annual Student Case Competition, which will provide university students from Africa, the Middle East, and India the chance to reply to a global business case study. The International Management Association’s “Ace the Case” is a global case competition that allows students to put their business knowledge to the test and give an analysis in front of a panel of eminent global professionals. Participants in this year’s case will have the option to compete in the Grand Finals, where the top four winning teams will battle against peers from Europe, the Middle East, and Southeast Asia.

This year’s case, “The role of digital transformation in improving customer engagement and operational processes,” will bring together university students from all around the world to solve a real-life business challenge. The university team that comes up with the finest solutions will be shortlisted for the Grand Finals in Dubai, where they will compete against peers from across the globe, including Europe, India, and Southeast Asia.

Emphasising the long-standing success of this annual competition, Hanadi Khalife, Senior Director of MEA & India operations, IMA said, “This year’s competition is unique as it comes on the heels of the world healing from the COVID-19 pandemic and will give students the opportunity to really think out of the box when developing their case proposals through interaction and guidance from experts. In the post-COVID era, the global business landscape is even more challenging given supply chain challenges and increased regulatory and stakeholder scrutiny. Technology offers an incredible opportunity to enterprises large and small to navigate this complex labyrinth without compromising on growth. I wish the student community from the Middle East the very best for this year’s competition.”

IMA will select the top four teams from the Middle East, India and Africa who will then compete with peers from other countries. Eligibility to enter the competition includes the following criteria:

• Students must be enrolled in universities in the Middle East, India or Africa.
• Team members can be from different academic programs, but must all be from the same institution.
• Team sizes must be between 3-5.
• Each team must have a faculty advisor from the same institution.
• Each team must appoint a team leader.

Team members who place first, second, and third will get awards, including a gift voucher. Winning teams will also get the opportunity to speak with Jeff Thomson, CMA, CSCA, CAE, IMA President and CEO, in person or virtually. The winning teams will be invited to join the IMA Local Chapters’ Team Mentorship Program. All winning teams will also earn a scholarship from the IMA CMA® (Certified Management Accountant).