Jawad Toukna joins Dynatrace as Regional Director for Middle East

Dynatrace, a software intelligence company, has announced the appointment of Jawad Toukna as its new Regional Director for the Middle East.

The Dubai-based executive brings 20 years of IT expertise to the position, where he will focus on driving Dynatrace’s regional development while also creating a scalable, collaborative work environment.

Eric Erston, Senior Vice President of Global Sales at Dynatrace, said: “It is with immense pride that we welcome Jawad Toukna as our Regional Director in the Middle East. Jawad’s extensive sales and leadership experience will be instrumental as we look to expand our support for organizations as they go through their digital transformation journeys.”

Dynatrace is extending operations to the UAE to fulfil rising regional demand for software intelligence at a time when enterprises are undergoing digital transformations and migrating to dynamic multiclouds. Jawad’s considerable history in sales and driving strategic company growth will be extremely useful to Dynatrace as it expands its global operations. Jawad formerly assisted Forcepoint’s MENA region in driving strategic go-to-market strategies and alliance agreements.

In addition to his years of industry experience in the Middle East, Africa, and Europe, Jawad has an Executive MBA from Harvard Business School and an Executive Program for Technology Chief Operation Officer from Stanford University.

Toukna remarked: “I am thrilled to join the team at Dynatrace and help build and strengthen the company’s presence in the Middle East. I look forward to collaborating closely with the channel community and the regional Hyperscalers, and furthering Dynatrace’s mission to help the world’s largest organizations accelerate innovation.” 

Dynatrace’s wide AIOps capabilities enable enterprises to accomplish multicloud automation and digital transformation quicker, including continuous discovery, proactive anomaly detection, and optimization throughout the whole software lifecycle. This one-of-a-kind combination enables the world’s largest organisations to manage cloud complexity, accelerate innovation, and provide outstanding customer experiences.