Leveraging artificial intelligence in business

‘With our company’s continual focus on innovation, quality, dependability, and outstanding support, we look forward to strengthening our team for better facilitation,’ says Justin Jacob, Head of Sales & Marketing – MEA, Advanced Integration

Advanced Integration has positioned itself as an AI solution provider in the region, what’s your story and what gaps are you looking to fill in the Middle East AI ecosystem?

Advanced integration was founded in 2019, with our initial relationship with NVIDIA concentrating on artificial intelligence solutions, but we now cover the whole NVIDIA product line with customized solutions depending on customer requirements. Advanced Integration provides the most comprehensive computing, storage, and networking portfolio for data centers. Today, thankfully, we were able to reach out to other Middle Eastern customers to build and deploy the best technological solutions, not just in the UAE. Our strong marketing and technical expertise have greatly assisted us in approaching all business customers and assisting them in designing and sizing their project requirements. With our company’s continual focus on innovation, quality, dependability, and outstanding support, we look forward to strengthening our team for better facilitation. Lack of latest technical expertise in the industry or individuals often fails to offer the correct optimized AI solutions where Advanced Integration may bring value with a consultative approach with the best bread of vendors.

What kind of opportunities do you see in the Middle East for AI-based deployments and what industries are more likely to adopt them, especially with Digital Transformation at its peak?  

As we speak today, we are honored to say that we have implemented several major AI solutions with large corporate clients and that we are currently discussing many additional projects that will be completed in the region since customers are AI futuristic. We are addressing a wide range of verticals, including healthcare, smart cities, higher education, telecommunications, defense, energy, cloud service providers, and so on. With artificial intelligence ushering in a new age in the IT business, every vertical customer is migrating to an AI-powered workflow for increased efficiency and accuracy.

Please mention some of your recent AI-based deployments in the region and how are you adding value to your customers?

The majority of Iconic projects are located in the UAE and Saudi Arabia, but we are unable to name any of them owing to NDAs in place. The solutions, on the other hand, are built on:

• BIS (business intelligence solution) for marketing & communication data
• GeForce Gaming platform for sub-scribers
• ISP 4G/5G enabled Edge device computing
• Commercialize GPU as services.
• GPU based HPC solutions for leasing etc
• Deep learning and machine learning platforms for AI data scientists etc.

Please tell us about any recent partnerships Advanced Integration has made in the ICT ecosystem and what’s next?

Thanks to NVIDIA for the strong partnership as an authorized certified partner. Later this year, we expanded our relationship with Mellanox, the supplier of the world’s fastest infiniband and Ethernet networking solutions. Also collaborated with NetApp for their AI storage solutions. Not to limit, we are open to any new vendor relationships that fit the solution portfolio that we provide in the industry.