Logicom, a regional distributor of technology solutions and services in the Middle East and North Africa, announced a new distribution relationship with VAST Data, the data platform firm for the AI-powered future, as it expands internationally.
As part of the agreement, Logicom will assist VAST Data in expanding its reach with key channel partners and markets in the Middle East and North Africa.
According to Future Market Insights, the data storage market in the Middle East and Africa (MEA) is expected to grow at a CAGR of 14.3 percent over the next three years, with a market valuation of $8.43 billion by 2025. The distribution agreement seeks to leverage the region’s growth potential by leveraging Logicom’s extensive experience and highly sought-after network.
VAST Data collaborates with important firms within the corporate ecosystem to provide a high-performance data platform. Customers may increase computation and storage resources independently thanks to VAST’s disaggregated and shared everything design. VAST Data’s Universal Storage is available as a ready-to-use, integrated appliance.
“We look forward to working with Logicom in the MEA market, operating from our regional office in Dubai with aggressive expansion plans throughout 2022. We are witnessing high customer demand for VAST Data’s Universal Storage platform in the region and this agreement will help us accelerate our efforts. This agreement with Logicom underpins our 100% channel-driven strategy which will be critical in successfully attracting an even larger number of trusted channel partners in the UAE, KSA, Qatar and the rest of the region as they introduce Universal Storage to their customers,” said Haider Aziz, Regional Director, Middle East and Africa at VAST Data.
Commenting on the agreement, Spiros Rafailovits, General Manager for UAE & Gulf of Logicom, said, “Our more than 20 years’ presence in the Middle East and our recent expansion in Africa demonstrate the company’s growth and success over the years. VAST Data appointing Logicom as its distributor in the region is proof of the value and commitment to a common successful future for both organizations. We are delighted to work with VAST Data and welcome this new opportunity to provide our channel partners with state-of-the-art technology offerings, by helping our partners to differentiate and evolve from their competition.”
Customers in the channel may purchase Universal Storage using Gemini, VAST Data’s storage business model that reinvents the storage purchasing experience. Gemini is a software solution that is supplied to clients as a simple managed service on predefined hardware. It allows clients to update hardware on their own schedule without having to buy software, allowing them to licence as little as 100TB and expand as needed.
According to Rafailovits, Logicom’s core competence rotates around building a value proposition for its technology vendors, as well as in creating and maximizing reach and awareness. “The value we can offer to our partnership with VAST Data will range from financial support to the channel, partners reach, as well as partner recruitment, enablement, development & support. Our established business model and in-country presence throughout the Middle East and Africa guarantee to deliver to our channel the best technology available in the market today.”
