Microsoft unveils Windows 11 with a light show at Burj Khalifa


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Microsoft has unveiled Windows 11 with a light show at Burj Khalifa. Windows 11, an operating system intended for the world of hybrid work, is now accessible to companies and consumers across the area, according to Microsoft.

Windows 11 enables productivity, inspires creativity, and promotes health in hybrid work environments by allowing users to strike a balance between productivity and play. It comes pre-installed on some PCs and is available as a Windows 10 upgrade.

 “Hybrid work may be the future, but it brings its own challenges,” said Mohammed Arif, Business Group Director, Modern Work and Security for Microsoft UAE.

He added, “Windows 11 has now arrived to bring an inclusive, easy, inspirational experience to everyone and help them achieve more than ever before. Tools that allow you to work from anywhere as if you were in a room with your collaborators; tools that allow you to work, rest, and play effortlessly while remaining productive – Windows 11 is the ultimate partner for the new normal.”

Windows 11 was designed for the future of hybrid computing, with experiences that work the way people do. It’s the operating system of the new normal, built to be secure and easy to deploy and operate for IT pros. Whether using touch, a digital pen, or voice input, the new OS is a powerhouse of speed, efficiency, and optimised experiences. Microsoft has added new accessibility solutions created by and for determined people, as well as a fresh design and sounds that provide a tranquil and relaxing work atmosphere. Snap Layouts, Snap Groups, and Desktops provide you more options for multitasking and making the most of your screen real estate.

 ‘’Windows 11 is answering customer needs with new design & tools and a completely refreshed calming user experience,” said Henrik Ertman Baunsgaard, General Manager, Consumer Sales and Marketing, Middle East & Africa, Microsoft.

He added, “A human connection with chat in Windows connecting to the people you care about. A great browser performance with personalized content and newsfeed and a best way to play games with Direct X12 Ultimate with direct storage, auto HDR and Xbox Game Pass Ultimate for cloud gaming.’’

The Start feature makes advantage of the cloud to bring all of a user’s most recent information together in one place, regardless of the device on which it was created or last seen. AI-powered feeds ensure that the most critical information is at a user’s fingertips using Widgets. In addition, Microsoft Teams Chat has been integrated into the taskbar.

Microsoft believes that leisure should be an important element of daily life in the new normal. Windows 11 is a gaming powerhouse, packed with cutting-edge features like DirectX12 Ultimate, DirectStorage, Auto HDR, and Xbox Game Pass to ensure that your free time is as enjoyable as your work time.The Microsoft Store has been revamped to make it even easier for users to find and search for their favourite apps and content in one secure area.

The Windows 11 unveiling happened by a light show at the Burj Khalifa in collaboration with distribution partner Sharaf DG. Nilesh Khalkho, founder member & C.E.O – Sharaf DG commented, “Sharaf DG is thrilled to exclusively partner for the launch of Windows 11 at Burj Khalifa. Windows 11 is a powerful operating system built to balance work and leisure seamlessly. Designed to be all-inclusive and optimized for the new world, it can change the way businesses and individuals collaborate.

Sharaf DG has contributed substantial growth for Microsoft year-on-year, including the recently concluded Back To School season. With a large market share in Modern PCs which are built for an effortless upgrade to Windows 11 and a renewed focus on Gaming PCs, we have proudly aligned our customers for a smooth transition.”


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