Mindware, a distinguished value-added distributor (VAD) operating in the Middle East and Africa, has officially entered into a partnership with Schneider Electric, a prominent global leader in energy management and automation. In this collaboration, Mindware will take on the role of marketing and distributing Schneider Electric’s Secure Power solutions. These offerings will be channeled through Mindware’s extensive network of resellers and system integrators across the regions of UAE, Oman, Bahrain, Kuwait, and Qatar. The core objective of this strategic alliance is to fortify Schneider Electric’s product portfolio and amplify its market presence across residential, commercial, and industrial sectors.
Positioned as the front-runner in Transactional & Edge solutions, Schneider Electric boasts an all-encompassing range of applications and an end-to-end portfolio. Within this framework, the Secure Power division specializes in furnishing physical infrastructure solutions for data centers, server rooms, and edge computing setups.
Reflecting on this partnership, Mr. Nicholas Argyrides, General Manager of Mindware Gulf, expressed, “Schneider Electric’s holistic power solutions adeptly address the intricate challenges related to data center sustainability, efficiency, energy security, and robustness. This collaboration significantly augments our offerings. Alongside our esteemed channel partners, we are enthusiastic about introducing these solutions to the market and are confident about driving dynamic growth in the current year and beyond.”
Sharing insights on this alliance, Manuel Rodrigues, Vice President for Secure Power in the Gulf region at Schneider Electric, conveyed, “We are enthralled to welcome Mindware as a leading value-added distributor and service provider in the region. This partnership empowers us to diversify our portfolio and solutions, facilitating closer engagement with solution providers in the UAE and Gulf region.”
He went on to say, “We eagerly anticipate a close collaboration with Mindware, aimed at bridging our products and solutions to end users. Simultaneously, we will sustain our commitment to delivering advanced and sustainable solutions to our existing and new clients. With this collaboration, Schneider Electric remains steadfast in delivering educational seminars and enabling programs for partners, propelling our avant-garde value proposition while upholding our dedication to sustainable business practices.”
