Mitsumi Distribution, a prominent IT distributor in the Middle East and Africa, has announced that Seagate has appointed Mitsumi as a strategic distribution partner for PAN Africa. The agreement calls for the distributor to drive and promote Seagate’s full range of storage solutions across PAN Africa.
IDC predicts that the global data sphere will reach 175 zettabytes by 2025. Seagate stores the vast majority of the world’s data, shipping more than 400 Exabytes per year. As the world moves toward IT 4.0, customers and partners in Africa are creating massive amounts of data that require real-time processing and action close to the network’s edge, away from the core. Seagate provides the best storage solutions at the best value, regardless of data size, from petabyte to exabyte, with industry-leading capacity, firmware, and multi-core capabilities.
“We see a lot of growth opportunity in Africa and we aim to better serve customers’ data management challenges and address this growing demand in the African storage market. Seagate would like to leverage Mitsumi’s strong in-country presence in Africa region, regional distribution network and wide channel breadth, which is currently incomparable”, Mohit Pandey, Sales Head (Middle East Africa & Turkey) Seagate. Our partnership with Mitsumi bolsters Seagate’s offerings with better product availability in the region while strengthening our presence in Africa.”
Commenting on the partnership, Satyen Chokhsi, Business Unit Head, Mitsumi Distribution said, “Seagate is one of the leading mass data storage manufacturer and infrastructure solution provider in the world, with key focus on mid and large capacities. Data is fueling a smarter and more responsibly connected world and will continue to play an instrumental role across all business segments in Africa. As the African datasphere is growing at an unprecedented rate, Mitsumi is proud to be appointed as Seagate’s strategic distribution partner in Africa. Mitsumi’s partnership with Seagate clearly strengthens our portfolio and offering and is also in line with our Pan African expansion.
Mitsumi has 21 offices in Africa, and eleven new logistics and sales offices have recently opened in Ivory Coast, Cameroon, Senegal, Mauritania, Mali, DRC, Chad, Guinea, Burkina Faso, and Gabon. Furthermore, by the end of the year, Mitsumi will have representative offices in all Francophone African countries, allowing it to better serve and support the region.
