OSN+, the premier hub for top-tier entertainment, has unveiled a groundbreaking collaboration with Google Cloud to integrate the Vertex AI Search for Media Recommendations. This next-generation large language model, a product of Google’s advancements in machine learning and AI research, was introduced during the annual Google Media Summit last week. This milestone marks the inaugural deployment of Google Cloud’s Vertex AI Search for Media Recommendations in the Middle East and North Africa (MENA) region, specifically tailored for an entertainment streaming platform.
CEO of OSN Group, Joe Kawkabani, expressed, “In the ever-evolving landscape of entertainment, OSN+ is committed to delivering cutting-edge experiences to our viewers. Our partnership with Google Cloud’s Vertex AI represents a significant leap forward. By integrating this GenAI solution, our goal is to redefine user interactions with our platform, creating a more engaging and dynamic experience.”
Tarek Khalil, Director for the Middle East and North Africa at Google Cloud, stated, “We are delighted to further our collaboration with OSN+ and introduce the latest GenAI solution to their streaming platform. Vertex AI Search for Media Recommendations addresses the needs of consumers seeking assistance in discovering relevant content in a highly personalized and conversational manner. AI serves as a powerful enabler and can drive significant platform shifts. Our focus is on facilitating easy and scalable innovation with AI, expanding access to Google’s rigorously tested foundation models featured in our own products.”
This collaboration envisions the integration of Google Cloud’s Vertex AI Search for Media Recommendations, empowering OSN+ subscribers to engage with their own virtual assistant. This assistant will provide more accurate and personalized content recommendations, enhancing the overall streaming experience.
