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“Middle East brands have accelerated their digital transformation since the pandemic, fueling a turning point in customer experiences, and aligning in-store and digital retail experiences,” said Mohammed Alkhotani, Area Vice President – MEA, Sitecore.

Hiroki Inagawa, commented: "We are proud to have entered into this agreement to acquire ecap, an organization that helped to establish in UAE back in 2019 and this help our joint ambition of driving digital transformation."

Oceain is a digital transformation platform that combines artificial intelligence and psychometrics to deliver competency-based outcomes and deep human personality insights to the organizations. We asked Ian Hogan, Managing Director of Oceain Personality Insights, a few questions on how artificial intelligence is being used to make the recruiting process easier. The replies are listed below.

As with your clients, some colleagues will take to your new software and systems quickly, while others will resist .A common misperception is that spending time and money on training seems like a waste. But without proper training, people will instinctively come to dislike the new solution and revert to your old systems, causing disasters for your digital transformation plan.

We wanted to know what Ivanti is doing to bridge the gap between traditional and digital learning settings as part of our continued coverage of the ongoing wave of digital transformation. We posed four questions to Samer Hani, MENA Regional Director of Ivanti. More information on digital transformation, Ivanti neurons, the channel partner ecosystem, and the acquisition of RiskSense may be found below.

Speaking on the importance of a national action plan for mitigating and combating disinformation, H.E. Mohammed Hamad Al Kuwaiti said “UAE is going through a digital transformation through all sectors; economic, social, healthcare and much more. There is no correct response to disinformation, the tools and techniques are constantly evolving.”

The last 12 months have forced businesses to pivot and adjust to the new market realities, it also empowered them to accelerate digital transformation projects, many of which had been embarked on before COVID became part of the vernacular, and leverage technology as an enabler for the shift in their operations.

"As UAE and Middle East customer expectations have changed during the pandemic, marketers have taken on increased importance in guiding digital transformation in their organizations,” said Robbie Kearns, Senior Regional Vice President.

There are many reasons why new technologies can initially flatter to deceive. It can simply be executed in the wrong way – possibly because the skills do not yet exist to design solutions and troubleshoot problems. Digital transformation is one such example, where businesses feel held back by a lack of skills to implement new technology.

To keep up with the latest digital marketing trends, it is important to keep learning new skills. In the ongoing digital transformation wave, Digital Marketing expertise is now one of the top skills required, and this trend will continue. TECHx MOOC brings an exclusive Digital Marketing Course which will transform you into a complete digital marketer.