Panasonic has announced the start of i-PRO Europe, Middle East, and Africa (i-PRO EMEA) activities in the area during Intersec 2022, as per a corporate news release.
According to the release, the firm will use the i-PRO brand as its single product identity beginning in April 2022, in accordance with its new direction.
In addition to the brand’s regional debut, the firm emphasised its premium service platform and showcased its services and downloads portal for its diverse items at the event. i-PRO will revitalise its partners, including distributors and integrators, with these platforms as part of its mission to get closer to its partners and clients.
The new worldwide independent business was formed in October 2019 and is now based in Japan with regional headquarters in Amsterdam. It seeks to establish itself in the intelligent surveillance and public safety industries.
Drawing on Panasonic’s tradition of more than 60 years, i-PRO combines great picture quality and product reliability with the flexibility, innovation, and openness that brings next-generation technologies like as AI to set a new benchmark in the security sector.
“With the unprecedented demand seen in the region for security solutions as the new smart city visions take shape, the launch of our regional operations is an important step towards i-PRO EMEA’s growth. This brings us closer to our partners enabling us to respond quickly to the needs of the market. PMMAF i-PRO EMEA will continue to develop and grow further by innovating new technologies and solutions to tackle business challenges,” said Yoshiki Kogane, Sales & Marketing Manager of PMMAF i-PRO EMEA.
“With the new brand “i-PRO”, we have been developing and delivering products that incorporate various innovations to our customers, with “Extend human senses through technology, to capture moments of truth so the front-line professionals can act.” as our brand purpose for our existence in society. Furthermore, customers service remains a top priority, so we have introduced a service platform for our partners and customers to receive the right support and access our knowledge database,” Kogane added.
“PMMAF has been a leader in providing solutions to the regional security market, thanks to our strong partner network and unmatched service. The i-PRO brand launch in the region marks a new milestone, and we will work towards meeting its strategic goals by continuing to develop security business to meet the future requirements of the market and customers,” commented Hidetoshi Kaneko, Director and the Division Head of System Solutions and Communication Division, Panasonic Marketing Middle East & Africa FZE.
