Partner program enhanced, Freshworks names new VP

Freshworks Inc., a software company that empowers the people who power businesses, has announced the launch of an enhanced partner program as well as the appointment of Hervé Danzelaud as vice president of Global Channel and Alliances to lead the company’s partner ecosystem growth. Danzelaud was previously the head of North American Channels and Alliances.

“Freshworks was created to deliver immediate value to companies who have found legacy software too complex and expensive for today’s users. Our partner program attracts technology companies, resellers, system integrators and MSP that recognize the market need for native cloud solutions that are simple, affordable and easy to integrate,” said Danzelaud. “My passion is to build deep relationships with partners where we can work together to delight our joint customers with modern CRM, IT and CX solutions.”

Freshworks’ partner program now includes 500+ resellers in 50+ countries, 20+ systems integrators, 350+ independent software vendors, and 1,100+ technology applications in the Freshworks Marketplace.

The enhanced Freshworks partner program expands on the company’s industry-leading enablement, marketing, and lead generation benefits, making it easier than ever to collaborate with Freshworks while adding value to joint customers.

Freshworks Makes Partnering Easy During the Deal Process

A new partner relationship management system provides improved visibility into deal registration, pipeline, commissions, sales and marketing assets, and market development funds. Free enablement and certification support for sales, pre-sales, and implementation roles.

Program Tiers and Certifications Add Value to Freshworks Partners

• Three existing tiers for our resellers and solution partners include: Preferred, Authorized and Registered.
• New certification framework for systems integrators offers a more consistent and delightful customer experience.
• Dedicated in-region resources for Preferred partners to grow joint business
• Collaboration with account executives in the field to drive expansion and collaboration in mid-market customer segments.

Partnerships are an extension of Freshworks’ promise to provide modern, user-friendly software for customer support, IT, sales, and marketing teams. AWS, Pink Elephant, Device42, Flycast Partners, i4 Asia Inc., B-TRSNFRMD, and others have collaborated with Freshworks to improve and expand their customers’ access to the Freshdesk, Freshservice, Freshsales, and Freshmarketer product lines.