Pure Storage®, Elevates Evergreen® Portfolio with Unprecedented Guarantees

Pure Storage® (NYSE: PSTG), a trailblazer in the IT sector renowned for its cutting-edge data storage technology and services, is revolutionizing its Evergreen® portfolio by introducing an unprecedented commitment. This commitment entails covering the power and rack space expenses for customers using the Evergreen//One™ Storage as-a-Service (STaaS) and Evergreen//Flex™ subscriptions. Additionally, Pure Storage is rolling out new guarantees, including No Data Migration, Zero Data Loss, and enhanced Power and Space Efficiency, alongside flexible upgrade and financing options across the entire Evergreen portfolio.

Prakash Darji, VP and GM of the Digital Experience Business Unit at Pure Storage, emphasized the significance of these advancements, stating, “With the expansion of Pure’s Evergreen portfolio, we continue to challenge the status quo of enterprise Storage as-a-Service, yet again delivering industry-first guarantees and AI-powered services to solve problems for our customers. As enterprises feel increased pressures to maximize resource and energy efficiency and to safeguard their data from disaster, we are providing them with unparalleled levels of resiliency and efficiency all through a simple and smart services platform.”

Industry Significance:

Traditional Storage as-a-Service (STaaS) providers have long offered Capital Expenditure (CapEx) solutions on an Operational Expenditure (OpEx) basis, neglecting the true essence of delivering a comprehensive service. Enterprises are seeking STaaS solutions that are based on Service Level Agreements (SLAs), aiming to optimize IT budgets, streamline spending, enhance workforce efficiency, bolster security, sustainability, and agility objectives.

Pure Storage disrupted the storage landscape in 2015 with the introduction of its Evergreen architecture, and it has continually expanded its storage subscription offerings to cater to diverse customer needs. In 2018, Pure Storage introduced Evergreen//One, the industry’s first genuine enterprise STaaS solution, delivered and managed with unique SLAs and guarantees. In 2022, they launched Evergreen//Flex, a hybrid model combining storage ownership with consumption-based economics. With their unwavering commitment to innovation, Pure Storage consistently raises the bar for what enterprises can expect from their storage experience.

The recent announcement marks the next major step in the evolution of enterprise STaaS. Pure Storage, known for its exceptional energy efficiency, capable of reducing energy consumption and carbon emissions by up to 85% and requiring up to 95% less rack space compared to competitors, is now taking responsibility for its customers’ power and rack space expenses. This initiative aligns Total Cost of Ownership (TCO) savings with long-term efficiency objectives, setting a new standard in the industry.

In conjunction with these new guarantees, flexible financing options, enhanced resilience, and AI-powered services, Pure Storage is disrupting the status quo, offering customers increased choice and flexibility in their purchasing and consumption options through its Evergreen-based services.

News Highlights:

• Industry-First Paid Power and Rack Commitment: Pure Storage will assume the costs of power and rack space for customers subscribing to Evergreen//One Storage as-a-Service (STaaS) and Evergreen//Flex, alleviating the challenges of managing rising electricity costs and rack space constraints. This unique commitment can be paid upfront in cash or through service credits, based on kilowatt per hour (kWh) and Rack Unit (RU) fixed rates, proportional to the customer’s location and contract size.
• Power and Space Efficiency Guarantee: While Evergreen//One and Evergreen//Flex customers benefit from the paid power and rack commitment, customers who opt for storage ownership through an Evergreen//Forever™ subscription can enjoy further guarantees, ensuring they consume less power, use less space, reduce energy costs, and report accurately, with transparent measurements of actual Watts per tebibyte (TiB). If the guaranteed efficiency levels are not met, Pure Storage will cover the costs. The Energy Efficiency guarantee is already available as an Evergreen//One SLA.
• New Future-Proof Business Guarantees: With new guarantees for No Data Migration and Zero Data Loss across Evergreen//One (SLA), Evergreen//Flex, and Evergreen//Forever, Pure Storage empowers customers to safeguard their data and maintain business operations during upgrades. The Zero Data Loss guarantee assures data protection with advanced data recovery services at no cost in case of hardware or software-related incidents. The No Data Migration guarantee ensures seamless technology upgrades with no data migrations, reducing risks, ownership costs, and electronic waste. Pure’s Evergreen architecture extends equipment lifespan to over 10 years.
• Flexible Upgrades and Financing: Pure offers customers flexibility without necessitating major upgrades. The Ever Agile program includes a capacity plus controller trade-in at up to 20% lower cost than new controllers. The Capacity Consolidation program now offers expanded capacity trade-in credits valued at up to 50%. These updates, available through Evergreen//Forever, grant customers easy access to the latest innovations in performance, density, and energy efficiency. Extended STaaS financing options for Evergreen//One provide additional procurement and deployment flexibility.

Scott Sinclair, Practice Director at Enterprise Strategy Group (ESG), emphasized the environmental and business significance of these innovations, saying, “Today, business success goes hand-in-hand with environmental responsibility. The introduction of a Paid Power and Rack commitment stretches the limits of innovation in the antiquated enterprise storage market. The latest Evergreen enhancements successfully balance enterprise requirements to make progress towards achieving critical ESG and net zero goals using incentives, while establishing peace of mind when it comes to data loss.”