Pure Storage, a provider of cutting-edge data storage technologies and services, has unveiled significant updates to its partner program, tailored to meet the demands of the subscription economy. These updates aim to offer partners enhanced value and performance aligned with their specific business models. Pure Storage’s service-led strategy emphasizes scalability, consistency, and partner preference, positioning the company as the sole storage vendor delivering subscriptions exclusively through its channel.
In an era where businesses increasingly embrace subscription-based models, Pure Storage’s ability to adapt holds considerable importance. Subscription services now constitute nearly half of the company’s reported revenue, reflecting the evolving preferences of customers adjusting to technological advancements. With its leadership and growth in subscriptions, coupled with the latest partner program enhancements, Pure Storage stands out as a key supporter of partners’ growth in the as-a-Service landscape.
Key highlights of the updates include aligning partner feedback, customer needs, and corporate strategy to drive continuous innovation within the Partner Program. These enhancements focus on boosting partner profitability, streamlining automation, providing advanced tools, and empowering partners to accelerate their business growth proactively. Specific updates encompass:
– Introduction of an Evolved Predictable Programmatic Pricing Model, offering partners a straightforward Product and Services MSRP with programmatic discounting based on partner type, tier, and deal registrations.
– Empowering partners with the ability to independently generate quotes through updates to Pure Storage’s quote configuration and pricing model, along with backend electronic data exchange (EDI) integration for seamless order placement.
– Simplifying auditing and reporting processes with updates to the SalesForce reporting experience, Partner dashboard, and recruiting & onboarding tools, ensuring a cohesive experience across the platform.
– Launching an Enhanced Partner Intelligence Dashboard, providing partners with visibility into all engagements with Pure Storage and customers, including current business and pipeline, along with proactive recommendations on upgrade/upsell/renewal opportunities.
Wendy Strusrud, VP of Global Partner Sales at Pure Storage, emphasized the company’s commitment to its partner-led approach and industry-leading subscription services. Pure Storage, with its 100% channel-led model since inception, acknowledges the crucial role partners play in delivering innovative storage solutions globally. Through this evolution, Pure Storage aims to empower partners to deliver greater value and impact in the dynamic as-a-Service economy, addressing the evolving technological needs of customers worldwide.
