RTA Reports 16.8% Growth in Digital Revenues for 2023

His Excellency Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of Dubai’s Roads and Transport Authority (RTA), announced a significant increase in digital revenues for 2023, achieving AED 3.705 billion—up 16.8% from the previous year. The RTA processed a total of 821 million digital transactions through its channels, reflecting a 1% growth compared to 2022. Notably, transactions via smart apps surged to 15.299 million, marking a remarkable 29% increase. The real-time happiness indicator across RTA’s applications surpassed 95%, indicating a 2% improvement over last year.

Al Tayer emphasized RTA’s commitment to leading digital transformation efforts, staying at the forefront of technological advancements to provide seamless, integrated, and proactive services that enhance the quality of life for residents and elevate customer experiences.

“RTA’s digital transformation aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai, to improve the quality of life in Dubai and establish it as the best city in the world. It is also inspired by the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, to transform the city into the world’s smartest,” Al Tayer stated. He added that registered users on RTA’s digital service channels reached 1.404 million in 2023, a 20% increase compared to the previous year, while RTA’s apps were installed 3.056 million times from app stores.

 Advancements in Artificial Intelligence

As part of its comprehensive roadmap for automating services and enhancing operational efficiency, RTA has launched an upgraded Mahboob Chatbot, now powered by ChatGPT technology. This enhanced version offers human-like responses and improved user data protection. Furthermore, RTA developed next-generation smart kiosks, enhancing service delivery speed and efficiency. The customer experience for 42 RTA services was redesigned, and a new monitoring system with proactive notifications was implemented to ensure service quality. RTA deployed 30 new kiosks across 21 customer happiness centers and service provider locations, generating revenues exceeding AED 309 million in 2023—a 12% increase from 2022.

RTA also released an updated version of the RTA Dubai app, creating a unified platform for its services. This update includes an AI-powered parking prediction feature for 190,000 locations and an NFC-based nol top-up service, allowing instant balance updates without the need to visit public transport stations or use a reader device.

The Dubai Drive app introduced a vehicle plate transfer service, minimizing the need for service center visits and reducing transaction times. The app now supports login through UAE PASS, facilitating smooth and secure access to services without creating a separate RTA account.

Additionally, the updated S’hail app offers a range of new features, including activating bicycle and e-scooter lanes, displaying taxi stand locations, and coordinating event information with the Department of Economy and Tourism. A QR code for the journey planner was introduced, with 18 million journeys planned through the app in 2023.

 Launch of New Services

RTA activated the first phase of its 360 Services initiative by launching 63 new services on its official website, which include fine payments, marine transport rentals, and commercial shop rentals. The “Invest with RTA” platform was also developed to enable investors to review current contracts.

Through joint digital channels with the Dubai Government, via the Dubai Now app, RTA developed two experiences under the “City Experiences” initiative: the Vehicle Driving Experience (comprising three services) and the Vehicle Registration Renewal Experience (comprising two services). RTA has integrated its services on the Dubai Now app with private insurance providers, offering customers a seamless experience. Additionally, RTA developed 11 services within the Emirati Package under the Higher Committee for Development and Citizens Affairs, along with seven services on the Dubai Now app as part of the 360 Services plan for joint channels.