Salesforce debuted Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. With Advertising Sales Management, cross-channel planning and execution, automated client reporting and campaign optimization converge in a single platform to help drive revenue for publishers.
Publishers such as online and print newspapers, social media platforms, streaming networks, television and radio stations, and retailers generate revenue by selling advertising campaigns to brands. As the number of channels for advertising increases, so does the complexity of managing available advertising inventory and tracking campaign results.
Managing these functions across an average of 23 systems can be cumbersome and error-prone due to frequent switching and distributed capabilities. What publishers need now is one streamlined platform that integrates workflows where they can track campaign performance and view available advertising sales inventory from across a number of different channels.
With Advertising Sales Management for Media Cloud, publishers can maximize advertising revenue by bringing together media planning across channels and analyzing campaign performance from multiple first- and third-party sources. This includes:
“We understand the complexity that comes with managing advertising sales in today’s increasingly digital world, especially with publishers managing data across so many different advertising channels and formats,” said Christopher Dean, VP and GM, Media Cloud.
He added, “With Advertising Sales Management, Media Cloud’s new industry-specific application built natively on top of the Salesforce Customer 360 platform, we’re giving publishers one simple platform to help their teams manage everything in one place.”
“Sales operations automation is a key area of need in today’s market,” said KarstenWeide, Program Vice President, Media & Entertainment, IDC.
“Media companies need the right technology in place to simplify the complexity from RFP ingestion to post-campaign reporting,” stated Karsten Weide.
Publishers like Sony Pictures Networks India (SPNI) will begin implementing Advertising Sales Management for Media Cloud. SPNI reaches 700M viewers with 26 channels across 167 countries. As part of its digital expansion initiative, SPNI will use Advertising Sales Management to modernize its systems, unify data sets from multiple channels, and sell smarter.
Several Salesforce partners are now equipped to implement Advertising Sales Management for Media Cloud for publishers globally. Global strategic partners like Accenture, Deloitte and PwC, in addition to partners like dentsu, Shift CRM — a Silverline Company, and V2 Strategic Advisors can leverage their deep industry expertise to accelerate customer deployment and adoption of Advertising Sales Management for Media Cloud.