Savoye to boost automation in KSA’s booming logistics and supply chain market

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Savoye, a global warehouse automation manufacturer, robotics integrator, and supply chain software publisher, has announced its intention to enter the Saudi logistics and supply chain market in order to be closer to its customers and to provide local expertise and innovative solutions in the country. The company will make its debut at Seamless Saudi Arabia – Riyadh, one of the country’s largest events focusing on the most recent innovation in payments, fintech, retail, and eCommerce.

Savoye will introduce cutting-edge automated and data-driven solutions to the Saudi market, as well as expand its customer base and partnerships in the country. The company’s entry into the Saudi market is significant because it comes at a time when the Saudi government is prioritizing automation and innovation to upgrade the country’s infrastructure and transportation network, opening up new opportunities for major logistics and supply chain companies. This is consistent with Saudi Vision 2030, which aims to establish industries that bring cutting-edge technologies to the kingdom.

Meanwhile, Savoye has appointed Khalil Sebaaly as business development manager in the Kingdom of Saudi Arabia to raise awareness and foster customer relationships in order to ensure smooth operations. Along with providing a unique perspective on the market, Sebaaly will be in charge of forming new strategic alliances and locating suppliers in order to popularize Savoye’s technology and services across the country.

Alain Kaddoum, Managing Director, Savoye Middle East, said: “The market in Saudi Arabia presents a lot of opportunities for Savoye, especially with the mega projects in the pipeline and government prioritising automation and robotics in many sectors. We will utilise our innovative business strategies, which helped us to solidify our position in neighbouring countries despite starting operations in 2021, to penetrate the KSA market. And with our world-class software and hardware logistics solutions, we will look forward to emerging as one of the top suppliers of automation, robotics, and software for the intralogistics sector in the Kingdom. Our participation in the Seamless Saudi Arabia is the first step towards this direction and will strengthen our position in the market. The event gives us an opportunity to exhibit our expertise in the Retail and eCommerce sectors in particular but also what we can offer to the KSA market in general.”

Khalil Sebaaly, Business Development Manager, Savoye said: “I’m excited to be a part of Savoye’s new initiative, which offers one of the greatest automated and software solutions for the supply chain and logistics sector in Saudi Arabia. I’m grateful that I have been given an opportunity to work with Savoye and help develop its base in the country. My initial goals in KSA will be to develop the business, strengthen the local presence, network with potential clients, research new updates in the market, and raise awareness of Savoye as a whole. After starting its business in Saudi Arabia, we anticipate Savoye to become a significant force in the sector in a short period of time.”

Kaddoum will participate in a panel discussion on the rise of Q-Commerce in Saudi Arabia as part of Savoye’s participation in Seamless Saudi Arabia. Savoye will highlight

the latest trends in warehouse automation, robotics, and supply chain software at the event.


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