Seamless Saudi Arabia 2022: Like Digital & Partners and Commercetools team up

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Like Digital & Partners, the award-winning agency with offices in Dubai, London, and soon Riyadh, will join commercetools and take part in Seamless Saudi Arabia 2022, which will take place from November 2-3 at the International Convention & Exhibition Centre in Riyadh.

Commercetools, a provider of headless commerce and an industry-leading eCommerce software provider known for disruptive innovation, announced their partnership last month.

Seamless is Saudi Arabia’s largest and most daring event, showcasing the most recent advancements in payments, fintech, retail, and e-commerce. It will feature over 200 leading industry speakers, as well as over 150 sponsors and exhibitors. Thousands of SMEs, enterprises, academic institutions, thought leaders, and global solution providers will gather to discuss the most recent innovations and technologies.

Ahmed Rashed, the MENA Commercial Lead, Enterprise Sales at commercetools, will share key insights as he explores how brands can provide a seamless commerce experience as part of a panel discussion.

Talking about the participation, Alexander Tovey, Chief Commercial Officer, Like Digital and Partners says, ”There is a real vibrance in KSA at the moment, a real ambition to create next-generation digital with whole new commerce experiences — everyone we work with in the region is united around this vision. We are proud to be part of this rapid digital evolution and glad to partner with commercetools at Seamless Saudi Arabia.”

Max Kissick-Jones, Head of Partner Management EMEA, commercetools said, “We are excited to partner with Like Digital and launch our presence in KSA at Seamless. With commercetools leading headless technology and Like Digital’s experience serving the luxury retail sector in the Middle East, we are well prepared to serve the needs of customers in this exciting and fast-growing region.”

Visitors to the conference can visit booth no. U10 to speak with industry experts from Like Digital & Partners and commercetools to gain a better understanding of how to boost sales by differentiating one’s business offer through better customer experience, the need to customize messaging to meet the ever-changing consumer needs, ideas on how to launch new products faster, and much more.


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