ServiceNow, the digital workflow company that makes the world work better for everyone, has appointed new leaders to spearhead its ambitious expansion in the Middle East and Africa region.
Ali Kaddoura will be the Country Manager for the United Arab Emirates, and Feras Bilto will be the Country Manager for Saudi Arabia. The appointments follow the opening of ServiceNow’s offices in Dubai, UAE, last year, and reflect the company’s view of the MEA region as a key territory for expansion.
“Today’s enterprises are pursuing digital transformation at scale, and they are doing so at previously unseen speeds,” said Mark Ackerman, Area Vice President for the Middle East and Africa at ServiceNow. “Across the world, IT stakeholders want to reduce complexity, empower employees and increase organizational agility. Governance and compliance are also a concern, especially in sectors such as FSI. When you put all of this together with the hybrid architectures unleashed by the cloud, you begin to see the need for what ServiceNow brings to the table – slick, automated digital workflows that support the business by greatly enhancing customer and employee experiences, as well as reducing costs.”
Ali Kaddoura will build and drive ServiceNow’s go-to-market strategy in the UAE, working with customers and partners to solve existing business problems using the power of ServiceNow solutions. Energy and utilities, financial services, government, healthcare, manufacturing, retail, hospitality, telecommunications, media, and technology will be important industries for Kaddoura.
“Our goal will be to accelerate enterprises’ digital transformation journeys towards a new era of enhancement of experiences for their employees and customers,” Kaddoura said. “ServiceNow’s Now Platform is the platform of platforms for the digital workflow revolution. Fortune magazine named us one of the world’s most admired companies for 2021, and I am proud to join a diverse, creative, fast-growing team that is changing how the world works.”
Feras Bilto will step into the role of Country Manager for Saudi Arabia, building the ServiceNow brand across Saudi Arabia’s business community by creating awareness among CxO decision-makers. He will work closely with the company’s Europe, Middle East, and Africa (EMEA) team, as well as local and international partners, to expand the ServiceNow footprint in the country.
“When you consider the challenges our customers face in their digital transformation journeys, you can see that their KPIs are under threat without a unified platform that allows them to have all their metrics in a single pane,” said Bilto. “ServiceNow’s platform of platforms enables the right decisions to be made at the right time for optimal business impact. This is our unique value proposition, and this is what has positioned us for significant regional growth. It is how we will empower our customers to turn today’s challenges into yesterday’s stories.”
“ServiceNow’s commitment to the digital transformation of the MEA region is absolute,” Ackerman added. “But we know that leaders are the ones who make things happen. The right leaders bring true change, which is why I am very excited about Ali and Feras joining the ServiceNow MEA team. Their proven ability to grow brands, inspire workforces and craft strategy will propel ServiceNow’s platform of platforms into the regional consciousness and allow us to bring our unique value proposition to more companies and industries.”
