ServiceNow announced a major partner program transformation to further partner growth and customer success. The multi-year vision is designed to support the $500 billion market opportunity for the Now Platform and associated partner services with a redesign of the company’s partner program that includes a new Partner Development Fund among other incentives and benefits.
The vast partner ecosystem of ServiceNow is essential for assisting joint clients in realising the full potential of the Now Platform. ServiceNow is investing in new efforts to facilitate and develop partners’ knowledge, differentiate their abilities, and optimise their distinctive contributions to support partners in meeting this need.
Erica Volini, senior vice president of alliances and channel ecosystem at ServiceNow said “The vision for ServiceNow partners is that they should be treated as co-creators of value, and as co-pilots on our journey to becoming the platform for digital business.”
She added “Our reimagined Partner Program creates unbounded opportunity for partners to expand and collaborate with ServiceNow well beyond where we can go alone. We are investing in partner success, championing their expertise, and giving them flexibility to drive exponential value with our platform.”
Key elements of the new ServiceNow Partner Program include:
• More flexibility to create value: ServiceNow is creating four new, distinct modules in which partners can choose to participate: Build, Consulting & Implementation, Resale, and Service Provider. Through these modules, partners will be able to better align with the unique roles and routes to market within the ServiceNow ecosystem.
• New incentives to enable partner growth: ServiceNow is unveiling new partner incentives to maximize their investments and foster additional opportunities to demonstrate expertise and capabilities. All qualifying partners will now have access to a new Partner Development Fund, a co-funded investment program, as well as simplified discounts and rebates that will help to speed up growth and profitability.
• Transforming the partner experience: ServiceNow is rolling out an updated partner experience and benefits tied to different partner modules and the unique contributions partners bring to the ecosystem. Key experience enhancements include an improved partner portal making it easier for partners to work directly with ServiceNow, and an improved “partner finder” enabling customers to find the right partner to best suit their business needs by region, industry, or domain expertise.
Beginning March 6, 2023, the redesigned ServiceNow Partner Program will be accessible to all partners.
The elements of the Partner Program were developed taking into account feedback from existing partners, who have already expressed their support for the transformation:
Kerry Kreighbaum, senior vice president, strategic alliances at NTT DATA: “NTT DATA views our partner ecosystem as absolutely essential to our business. Aligning with top partners allows us to couple the most innovative technologies in the market, with our IT services, to collectively drive and enable our clients’ digital transformation. ServiceNow’s new Partner Program will be an invaluable asset in helping NTT DATA to meet our clients’ needs and continuing to scale and optimize our ServiceNow practices. The program is streamlined, easy to understand, and puts their partners first. We are honored to be a part of this next phase of ServiceNow’s growth as we continue to fundamentally change how business is done, together.”
