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Middle East market had seen explosive growth for storage products business over the last couple of years, Lexar was well-positioned for the growth with investments in supply chain and technology enhancements, says Kevin Wang, General Manager, Lexar

What does Lexar have to offer in terms of storage solutions for businesses and consumers? What sets your products apart from the competition?

Lexar has been a trusted brand of memory solutions for two decades. Our products have a broad portfolio of solutions for mobile, computing, and consumer electronics markets, including memory cards, USB flash drives, readers, solid-state drives, memory module and personal cloud storage for retail and OEM customers, covering every possible need for consumers, so they can get the most from their multiple digital devices. Also, all product designs undergo extensive testing in the Lexar Quality Labs, facilities with various digital devices to ensure performance, quality, compatibility, and reliability.

Gaming industry has been on a lifetime high and gamers have specific requirements when it comes to components. Could you please outline what Lexar offers to gamers?

By applying experiences and expertise into the gaming industry, Lexar has been committed to developing a series of gaming solutions, including memory cards, memory modules, internal SSD, and portable SSD. All Lexar gaming solutions are well-designed for your home gaming rig or portable gaming device to keep up with all your favorite games. And with speed demanding performance and optimized compatibility, Lexar wants to ensure every consumer can find the perfect solution for their style of gameplay.

Has there been a shift in the adoption of storage technologies before and after the pandemic for businesses and consumers?

This pandemic has made home working, distance learning, home entertainment become the new normal. Especially with the growing demand for storage and related memory applications from consumers, the need for memory solutions like USB drives, SSD, and memory modules is still rising. Moreover, since personal cloud storage has the advantage of easily accessing anywhere, which makes remote work a lot easier, it is now more attractive to consumers now more than ever. Lexar just released a new personal cloud storage, M2 memory box, in China, and we expect this trend to continue. As for memory cards, we found the demand is mostly shifted to micro SD cards, which is probably due to the sales increase of gaming devices for entertainment and also drones and action cameras for personal content creations.

What is the storage market like in the Middle East? How do you think it will scale over the next couple of years?

Middle East market had seen explosive growth for storage products business over the last couple of years, Lexar was well-positioned for the growth with investments in supply chain and technology enhancements. We would be looking to consolidate our position in the market in the coming year by engaging professional gamers and high-end applications

Give us an overview of your GITEX participation. What will you be showcasing, and where can we find you at the event?

We are excited to showcase our professional memory options, including the new HADES RBG, OC DDR4, and the new professional NM800 M.2 2280 NVMe SSD, which has been designed specifically for hardcore gamers and creative professionals. Meet us at the Fairmont hotel, 33rd floor, Palm Salon 10, close to Dubai World Trade Centre.