Accelerated by the pandemic, more companies are crafting advertising strategies with mobile at the heart of it, as they look to excite and recruit consumers during key moments in time. Ramadan is one such occasion on top of the marketer’s list. It is always the time when shoppers loosen their purse strings and indulge in festive buying.

In January this year, Wally was featured by Apple as a Top App. The UAE in particular has been Wally’s fastest-growing market since introducing the ability to allow users to link their bank accounts to the app in May 2021.

PayBy also announced that the Asfartrip website has been incorporated into its native app, allowing clients to access travel and accommodation booking services as well as cashless transport. Customers can now book travel and plan vacations from anywhere and at any time using the safe, smart, and simple-to-use PayBy App, providing increased convenience and ease of booking using the app.

Karam Malhotra, Partner and Global Vice-President at SHAREit Group, said: “As we reflect on our journey this past 12 months, 2021 is undoubtedly up there among our most memorable years from a SHAREit standpoint.”

Expo 2020 Dubai has created an official tourist app as well as a business-focused app, ensuring that millions of visitors make the most of the 182 aesthetically stunning and emotionally stimulating days at Expo.