Al Busayra Delivery Services, a rapidly expanding Rider-as-a-Service company that offers hassle-free last-mile delivery services to partners and customers in UAE has partnered with Software AG, a global technology company and Invexal for its customers to achieve smarter services with enhanced efficiencies.

Cisco has announced the appointment of Sayed Hashish as Vice President for Customer Experience CX, Middle East & Africa, succeeding Adele Trombetta, who was promoted to Vice President for CX, EMEA in late 2021. Hashish, a Microsoft technology veteran of 24 years, brings to the region more than three decades of diverse experience

More than half (62%) of companies in the Middle East and Africa (MEA) intend to increase their investments in customer experience (CX) solutions by up to 50% by 2024. 22% intend to more than double their spending on technologies such as analytics, personalization, and smart assistants.

Alshaya Group will be able to conduct rapid experimentation and receive clear guidance on how to deliver impactful customer experiences thanks to Optimizely, the experimentation platform.According to Gala Blasco Marco, Head of Conversion Revenue Optimization, Alshaya Group, To better serve our customers across every digital touchpoint, we have decided to collaborate with Optimizely and Conversion.com powering our experimentation programme.

Freshworks Inc., a software company that empowers the people who power businesses, hosted the first-ever UAE edition of its flagship customer roadshow, Global Jam, with great success.