Alshaya Group will use Optimizely’s experimentation platform to improve their digital touchpoints and provide a better customer experience.
The experimentation project will be carried out in collaboration with Conversion.com, an Optimizely partner with Conversion Rate Optimization expertise (CRO).
“We are delighted to partner with the multinational retail franchise operator Alshaya Group just within a few months of opening our office in the Middle East,” said Eric Anderson, Chief Revenue Officer at Optimizely. “Optimizely’s experimentation platform will allow Alshaya Group to constantly test and experiment, to improve the various digital touchpoints where consumers engage with them. This will further improve their UX and increase personalisation throughout the customer life cycle.”
He added: “A customer’s overall experience with a brand is crucial in their decision to make a purchase, therefore it is important to optimize every possible digital touchpoint so that each brings value to customers and guide them in their purchase journey. As more and more consumers in the region turn to online shopping, companies need to adopt a culture of experimentation to improve their digital touchpoints. This will ensure greater customer loyalty and retention.”
Alshaya Group will be able to conduct rapid experimentation and receive clear guidance on how to deliver impactful customer experiences thanks to Optimizely, the experimentation platform.
According to Gala Blasco Marco, Head of Conversion Revenue Optimization, Alshaya Group, “To better serve our customers across every digital touchpoint, we have decided to collaborate with Optimizely and Conversion.com powering our experimentation programme. We look to them to assist us in our needs for personalisation, segmentation, and funnel optimisation. This programme is part of our broader initiative to embrace a culture of change and innovation. We are set to expand our testing capabilities and foster innovation to always be ahead of our customer needs. We decided on the Optimizely platform as they have a world-renowned experimentation technology that is proven to be efficient and accurate. They also have a local support team in the region now, which is also a strong point in their favour.”
Alshaya will use the Optimizely platform in its Fashion and Footwear, Health and Beauty, and Home Furniture businesses.
Speaking about the project, Stephen Pavlovich, Founder & Managing Director, Conversion.com said: “Alshaya Group is an important partner for us in this region because of their customer-centric approach which extends to their digital touchpoints as well. By working with Optimizely team and their experimentation platform, we will be able to assist Alshaya with customizations that will improve the customers’ shopping experience.”
