Freshworks Inc., a software company that empowers the people who power businesses, announced that Freshworks CRM for e-commerce is now available on the Shopify App Store. The solution integrates with Shopify directly to provide its millions of merchants with a unified CRM that enables live conversational support, marketing, and sales wherever and whenever consumers want to buy online.

Inaccurate address is a critical challenge in the Middle East that advanced technologies can help address. A report highlights that last-mile delivery failure rates range from 15% in the UAE to 40 per cent in Saudi Arabia leading to poor customer satisfaction and lost revenue. This means that more than USD 7.42 billion in e-commerce revenue in the Middle East could be affected by inaccurate addresses.

CommerceUp’s technology ensures support for the three pillars of e-commerce: online storefront, post-checkout operations, and customer and sales growth. It provides a single platform that is integrated with key tools, eliminating the need for plugins. Companies can build their websites, social media accounts, and mobile applications on its low-cost platform without the need for an in-house technical team, resulting in significant cost savings.

The Microsoft Azure cloud implementation was also able to achieve the zero-downtime criteria for noon payments by employing Traffic Manager to redirect transactions to other regions during maintenance periods. Azure also allows noon payments to expand its performance bandwidth during peak moments, such as November’s Yellow Friday Sale, when the business predicted demand surges of up to ten times the regular load.

“It has been a step-change year for us across the MENA region, all driven by the partnerships we’ve put in place with our merchants over the past decade,” said Pousaz.