It’s important for brands to understand that customers do not only expect brands to offer social customer support through these channels, they also expect quick replies. According to Facebook for Business,76% of people who message a business do so for customer service or support. More than 150 million people message businesses through Instagram Direct every month.

It is reported that social media giant Facebook is planning a rebranding with a new name, reported The Verge. It is learned that Mark Zuckerberg would be making the announcement at the company’s Connect conference.

WhatsApp does not appear to be affected by the present outage. Instagram and Facebook Messenger, on the other hand, are said to be unavailable in a number of countries around the world, including Canada, the United States, India, and Mexico.

This recent drop occurred after a whistle-blower came forward and outages knocked Facebook’s essential products offline for more than 6 hours on Monday.

For nearly six hours, nearly 3.5 billion Facebook users have been unable to access the company’s apps and services, including Whatsapp and Instagram, because of a “faulty configuration change” announced by the company.