Ahmed Alrabiah, Sitecore’s new Regional Vice President, has been appointed to help the company establish itself as a prominent player in the marketing technology business. The news was made at the Kingdom Digital Transformation event.

This job eventually leads to one of the team’s other three specialisations: Manager Service Design, Manager UX, or Manager Interaction Design.

Dr. Vikas Nand Kumar Batheja, says, “This year, we have introduced new MBA specializations at our Capital University College. This is to bridge the gap of aspiring professionals and the rapid advancements in the UAE region. Our program is carefully designed to deliver rigour and flexibility, for our diverse cohorts to build foundations, but also explore interests and new directions.”

Social commerce is the next frontier for cutting-edge B2C brands that wish to connect, convert and monetize today’s shoppers. Social media shops are rapidly becoming the new shopping malls. We’re excited to release Emplifi Social Commerce to the market to enable our customers to revolutionize the shopping experience, win unprecedented conversion rates and drive revenue gains,” ​said Mark Zablan.

Increasing the effectiveness of the sales funnel is one of the top priorities for improving sales performance. The reason being that a good sales funnel gives marketers insights into the thinking patterns, issues, and actions of their potential customers.