Salem Ahmed, Founder and CEO of BeanBurds said: “At BeanBurds, we always think of how we can deliver exceptional coffee experiences by identifying customer pain points and fixing them with innovative solutions.”

“Having spent the past decade in both the technology and F&B industries, I experienced first-hand the countless pain points that exist for both restaurants and suppliers when it comes to the ordering process,” said, Dani El-Zein.

The partnership between CAFU and Ford aims to enable further convenience for Ford and Lincoln customers in making refuelling simpler, smarter and in line with its strategic mission for placing convenience firmly at the heart of their service.

The homegrown start-up also revealed that it will begin operating under the new brand name North Ladder effective immediately, representing the company’s strategy of charting new markets and supporting individuals.

During the height of the Covid-19 pandemic, with work from home and distance learning policies in place, over 1,130 Webex customers in the UAE leveraged the platform.