TBO.COM, the eminent global travel distribution platform, has unveiled a strategic collaboration with WebEngage, a prominent brand in marketing automation. This partnership is set to catalyze a comprehensive digital transformation for TBO, leveraging WebEngage’s state-of-the-art automation tools, AI-ML capabilities, journey design expertise, and personalization engines. The aim is to empower travel agents with the means to deliver exceptional service to their clientele.
TBO has earned acclaim for its groundbreaking “B2A” approach within the tourism sector. Representing “Business to Agents,” this pioneering strategy is aimed at equipping agents to optimize their revenue by thoughtfully catering to travelers in search of tailored, seamless, and convenience-centric travel experiences. Such ingenious B2B strategies, complemented by unwavering agent support and acceptance of over 55 currencies, have enabled TBO to expand its influence to encompass over a million hotels across 120 countries worldwide.
Gaurav Bhatnagar, Co-Founder & Managing Director of TBO.COM, shared, “Travel distribution platforms like ours stand to gain significantly from technological advancements that enhance conversion rates and insights-driven engagement. Partnering with WebEngage, an innovator in marketing automation of remarkable caliber, aligns perfectly with our operational scope and ambitions. This collaboration will empower us to provide tailored services not only to our agents and partners but also to a diverse range of travelers worldwide.”
Avlesh Singh, Co-Founder & CEO of WebEngage, emphasized the importance of marketing automation in the tourism distribution realm. He stressed that B2B entities must engage with a level of personalization akin to direct customer interactions. Singh noted, “The next chapter of B2B growth hinges on delivering superior customer experiences.
Therefore, in the domain of tourism distribution, a unified perspective of agents, dynamic segmentation, and the ability to automate and synchronize cross-channel communications at scale will confer a competitive edge. Our partnership with TBO is firmly rooted in this objective.”
WebEngage’s comprehensive Retention Operating System has consistently delivered tangible outcomes across diverse industries. The company has amassed an impressive portfolio of over 800 global client companies, a testament to its efficacy. Since officially venturing into the MENA region, the SaaS provider has been acquiring more than 60 new clients each quarter. The company’s rapid growth trajectory culminated recently in a Series B funding round totaling $20 million, led by Singularity Growth Opportunities Fund and SWC Global. Existing investors such as India Quotient, Blume Ventures, and IAN Fund, among other venture capitalists, also participated in the funding.