Tech giant Apple Inc. has named TD Africa the first authorized indigenous distributor of the company’s products in Nigeria after a long and tedious analysis of the Nigerian market and search for an indigenous distribution company with proven capability and high ethical standards.
The historic move will see TD Africa, Sub-Saharan Africa’s largest distributor of technology, services, and lifestyle products, add Apple to an impressive list of internationally renowned Original Equipment Manufacturers (OEMs) on its portfolio. The move is seen as a sign of faith in Nigeria and is consistent with Apple’s focus on Inclusion & Diversity.
Apple is confident that TD Africa’s status as an authorized distributor of its products in Nigeria, which include the iPad, Apple Watch, Apple TV, iPod, and its most well-known product, the iPhone, will significantly improve distribution, availability, market supply, and after-sales support for the gadgets while also lowering the prevalence of grey goods or inferior versions.
Apple chose TD Africa as the nation’s first native distributor because of its ethical reputation, highly qualified workforce, and position as the largest credit provider to resellers in the Nigerian market.
The Apple Inc. team expressed excitement at working with TD Africa as the first locally based, authorized distributors of Apple products in Nigeria, noting that the company has long proven to be a top distribution brand. The partnership will also help to advance the two main pillars of the work culture that Apple is known for and that drives their innovation: inclusion and diversity.
The Executive team was led by David Chisolm, Regional Director, Middle East & Africa, Apple Inc. and accompanied by the erudite, Nigerian-born female tech whizkid, Teju Ajani, Country Manager, Nigeria, Apple Inc.
