Tradeling and French Business Council team up to strengthen global sourcing


Tradeling, the hyper-growing eMarketplace focused on business-to-business (B2B) transactions in the Middle East and North Africa (MENA) region, has signed a Memorandum of Understanding (MoU) with the French Business Council Dubai & Northern Emirates that will help strengthen global sourcing of a large breadth of products and services for the region’s B2B eMarketplace.

The MoU was signed by Muhammad Chbib, CEO, Tradeling, and Geoffroy Bunetel, President of the French Business Council. The collaboration will create three core value-adds for Tradeling, including increased visibility of the digital platform among a larger cross-section of business enterprises in France and the UAE, strong networking opportunities and global sourcing of products and services that will lend more dynamism to the regional B2B digital ecosystem.


As part of the collaboration, Tradeling is now a Benefactor Member of the French Business Council, opening doors to engage with over 8,000 qualified business contacts, and more than 350 companies represented by the Council, including multinationals and SMEs. Tradeling will also benefit from networking opportunities to share its journey. Bespoke business matching services of the Council will also enable Tradeling to enhance its brand visibility and footprint.

Muhammad Chbib, who addressed members at the French Business Council AGM, said: “The collaboration with the French Business Council enables us to further highlight the enormous potential that the MENA region offers for B2B ecommerce. In addition to engaging with businesses in France and other key markets in the Middle East and Africa, the partnership will enable us to further deliver on our vision of connecting global buyers and sellers through our digital ecosystem. We see strong synergies to be gained through partnerships with French and European enterprises that will enhance the digital supply chain we have created in a short span of time.”

Geoffroy Bunetel said: “ Having Tradeling joining our Business Council makes us very happy and proud. We are looking forward to working with the team to raise Tradeling’s profile among French and Francophile companies. In this new reality, we need to find new ways to foster business ties. We are glad to offer our members a chance to develop new opportunities and create meaningful business connections. This partnership will strengthen French-UAE business ties even more, support our members in their digital journey whilst contributing to the UAE Digital Strategy.”

As a member of the international network of French Chambers of Commerce with 126 entities in 95 countries and the facilitator of trade delegations from France to the UAE, the Council will include Tradeling as part of the itinerary of business visits as well as introduce the company to other French Chambers of Commerce in global markets. Drawing on the success of Tradeling in building vibrant F&B and logistics, in addition to Health & Wellness and Office Supplies, the Council will also offer the company the opportunity to participate in its Construction and F&B circle sessions attended by French and local businesses.

Led by a team of experienced technology startup builders, Tradeling ensures a reliable and smooth trade process in addition to providing logistics and financing solutions. Connecting global suppliers with MENA-based demand, Tradeling leverages advanced technology to optimise the supply chain and creates economic value in addition to mitigating risks. Today, Tradeling has more than 500 suppliers from 25+ countries with gross merchandising value increasing from zero to a high two-digit million figure within three months.

Leave a reply