Wally’s global users grow big; UAE sees 30% increase

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Wally, a global personal finance iPhone app, announced today that it recorded a 135 percent year-on-year growth in global users, with a 30 percent compounded monthly increase in bank-connected users in the UAE, helping people track 670,000 accounts, said a company release.

In January this year, Wally was featured by Apple as a Top App. The UAE in particular has been Wally’s fastest-growing market since introducing the ability to allow users to link their bank accounts to the app in May 2021.

The uncertainty caused by the pandemic has forced many residents in the UAE to carefully consider how they spend their money and leverage the personal finance app’s features. Wally offers its users financial clarity and control by allowing them to sync their savings, checking, credit card, and loan bank accounts to the app, granting instant insights on their spending habits and cash flow patterns.

Saeid Hejazi, Co-founder and CEO of Wally, said: “Now more than ever, people are wanting to be in control of their finances, the challenge is they don’t know where to start. That’s why Wally’s value proposition is so appealing, it eliminates the guesswork and anxiety related to managing money and instead provides users with valuable insights anywhere and at any time.”

He added: “Clarity on where you are financially is only the first step in taking back control of your finances, it’s how you act on the information that truly matters, which is why we encourage our users to learn from their patterns so they can put their money to better use and achieve financial freedom in the long-term.”

With 15,000 banks in over 70 countries, Wally helps the expats in the UAE not only track their bank accounts here but also their accounts back home. Wally is also helpful for couples tracking joint accounts and managing household budgets.


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