Wipro announced Mohammed Areff as the new Country Head & MD in the Middle East.
Wipro’s ambition for company growth, localization, brand building, and significant transformative and modernization engagements with customers in key sectors across the region will be the focus of Areff’s work.
Areff is a seasoned executive with over two decades of experience working for numerous multinationals in the Middle East, where he has led client transformations in a variety of industries.
Areff was most recently the Regional Director of Microsoft Gulf, where he was in charge of driving successful customer outcomes through technology deployments and implementations across multi-cloud environments, leveraging Data and AI, CRM, ERP, Enterprise Security, and incorporating the use of Microsoft’s Productivity and Collaboration tools. He also led teams across multiple industry verticals, specializing in new business and premium cloud solutions from a sales and technical standpoint. Prior to that, Areff had leadership positions at NCR Corporation and Avaya, where he gained substantial experience in the Middle East Managed Services industry.
Areff will report to N.S. Bala, CEO – APMEA, Wipro Limited.
“The Middle East has been a strategic focus for Wipro for over two decades, and even more so now with its growing demand for comprehensive digital transformation solutions, agility, and scale, specialized technology requirements, and innovation. I am excited to welcome Areff and am confident that his leadership and deep understanding of this market will lead to greater customer success and enhanced business opportunities that support our growth ambitions in this region,” said N.S. Bala, CEO – APMEA, Wipro Limited.
“I am thrilled to be a part of Wipro and truly admire its culture, spirit of excellence, and corporate values. I look forward to helping strengthen our client and ecosystem relationships in the Middle East, amplify investments in local capabilities, and continue to drive positive brand perception to enable large-scale and sustainable growth for Wipro,” said Mohammed Areff.
Wipro will be in the Middle East for two decades in 2021. Wipro has cooperated with a number of notable public and private sector businesses in their business transformation and digital transformation journeys throughout the years. Wipro has made significant strategic investments in technology and domain expertise, growing its local presence with a varied and tech-savvy local workforce, forming strategic partnerships, and opening offices in major economic hubs, all in recognition of the region’s huge growth potential.
