AC Milan has announced a new collaboration with Expo 2020 Dubai, which will see the next World Expo become an Official Partner of the Rossoneri.
Expo 2020 will be the first World Expo to be hosted in the Middle East, Africa, and South Asia (MEASA) area, taking place from 1 October 2021 to 31 March 2022. The event is expected to be the largest ever held in the Arab World, with over 200 participants from 191 countries, giving a platform to encourage creativity, innovation, and cooperation under the event’s theme “Connecting Minds, Creating the Future.”
AC Milan is dedicated to leveraging the attractiveness and popularity of its popular brand, which has more than 500 million fans worldwide, to enhance the Expo theme through unique multimedia pieces developed with Rossoneri players and Club ambassadors. AC Milan will also be physically present at the event, bringing its legacy and ambition to promote basic sports values and inspire good change via football.
AC Milan hopes to enhance its position in the Middle East, a crucial market for the Rossoneri in which it has been involved for many years, through its relationship with Expo 2020. Aside from having previously played in the region, AC Milan has a number of local partnerships that help the Rossoneri connect with their strong fanbase in the market, including a long-standing partnership with Emirates – an AC Milan partner since 2007, as well as a Premier Partner and Official Airline Partner of Expo 2020.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said, “As a Club based in Milan, a city that hosted the most recent World Expo in 2015, we know that Expo 2020 is a special moment in history that sees the world comes together to unlock its potential. That is why it is truly an honour for AC Milan to partner with such an iconic and extraordinary event. Expo 2020 Dubai will remain in history, not just as the first World Expo to be held in the region, but also as an inspiring event that strives to inspire people to build a better world and shape the future.”
Sholto Douglas-Home, Chief Sales & Marcomms Officer, said: “Expo 2020 is delighted to be partnering with a Club as internationally renowned and respected as AC Milan. With its passionate global fanbase and glorious history spanning 122 years, AC Milan has been a pivotal and inventive force in the world of football. Expo 2020’s values are very much aligned with those of AC Milan where we share a belief in empowering people to be the best version of themselves – ambitious, tenacious, creative and forward-thinking. We also recognise the unique power of sport to bring together people, communities and nations through collaboration and innovation, and we look forward to working with AC Milan in delivering our Programme for People and Planet.”
Expo 2020 Dubai invites visitors from all over the globe to participate in the creation of a new world by discovering life-changing inventions that will have a profound, beneficial influence on our planet and its inhabitants. Fans travelling to Dubai with AC Milan and Expo 2020 Dubai’s joint partner, Emirates, will receive a complimentary day pass to Expo 2020 Dubai.
