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Al-Futtaim Malls research reveals change in spending habits of UAE residents

Industries Retail

A survey commissioned by Al-Futtaim Malls has revealed that for more than half of UAE residents, value for money is now the top consideration when deciding where to shop. 47% of survey respondents place more value on money than before the pandemic and 48% look for more offers and deals than before.

As governments across the world took measures to curb the spread of the global pandemic, 67% of survey respondents’ household income was impacted, resulting in a decrease in disposable income for almost two thirds of respondents. Consequentially, spending decisions are now largely driven by the perceived value that consumers get for their money. One quarter of UAE residents strongly felt that they are missing out on great offers because they don’t have a loyalty or rewards card. Last month, Al-Futtaim Malls launched the Festival Rewards app, giving shoppers a host of offers across Festival Plaza and Dubai Festival City Mall, all conveniently housed in one app.

The research study was commissioned in line with Al-Futtaim Malls’ commitment to understanding the needs of consumers to create exceptional experiences for them and deliver on the Al-Futtaim promise of enriching every day. One thousand respondents in the UAE were surveyed with the aim of understanding how spending habits have changed in the post-COVID era.

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Commenting the survey, Timothy Earnest, Group Director at Al-Futtaim Malls said, “We are committed to creating exceptional experiences for our customers and this starts with understanding their needs. The global pandemic has brought new standards in consumer expectations of value and what they expect from retailers. At Al-Futtaim Malls, we are constantly listening to feedback from our customers, which enabled us to launch the Festival Rewards app last month that provides our customers with just the kind of convenience that they are looking for. This survey tells us that visitors want retailers to provide value, rewards and incentives and we are well-positioned to deliver this through more exciting offers all in a few clicks on the app.”

With access to a bustling retail, dining and entertainment sector, close to 50% of people in the UAE own between two and five loyalty or rewards cards. Managing these cards could be a chore, as 62% of the people surveyed said that they forget to carry their loyalty or rewards cards to the places where they could use them. The Festival Rewards app is a fitting solution for UAE residents as 45% of respondents strongly agreed that it would be useful to have all their loyalty cards, rewards and discounts in one place.

In the current market conditions, the Festival Rewards app addresses consumers’ concerns about how they spend their money. By including a range of retail, dining and entertainment offers in one convenient, easy-to-use app, the Festival Rewards app makes it a breeze for consumers to keep track of the best offers and plan their spending accordingly. The survey revealed that the top things people now enjoy spending on are eating out (45%), items for the house (44%) and clothes (43%) – all covered under the more than 100 retail outlets listed on the app.

Home to some of the biggest events, rewards and giveaways, Al-Futtaim Malls constantly brings the best in retail to its broad range of shoppers. The Festival Rewards app is free to download and has offers from some of the most loved retail brands including BOUNCE-X, Bath & Body Works, Tips & Toes and Marks & Spencer and restaurants like Wendys, Zaatar w Zeit and Pappa Roti.


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