BenQ is a major visual display brand that offers consumers around the world world-class display solutions. BenQ has reclaimed the top spot as the best DLP and 4K projectors, as well as Interactive Flat Panels, for Q3 2021, thanks to their continual top-notch performance and smart solutions. It won first place in a number of categories, overcoming a difficult market that had been devastated by the pandemic.
“We are delighted to be acknowledged by Futuresource Consulting as the no. 1 brand in the DLP & 4K projector and IFP segment. We are constantly improving our products with a futuristic approach that succeeds in adding value to every consumer, and this achievement is a testament to that fact,” said, Manish Bakshi, Managing Director, BenQ Middle East.
He added, “Our projectors have been designed to deliver immersive and enriching, cinema-quality entertainment at home while our interactive panels aim to transform virtual learning experiences and come with Eye Care features that help protect vision. We are confident that our efforts to innovate to help elevate viewing experiences altogether will continue to be fruitful for everyone.”
For the period of Q3 2021, BenQ ranked No. 1 in the UAE after obtaining a 42 percent SoM in the 4K projector category and an 18 percent SoM in the Overall DLP projector segment. During the same time period, BenQ remained the leading IFP brand in the UAE and Saudi Arabia, as well as the leading brand for Education IFPs. BenQ is also pleased to announce that they have been named the No. 1 4K Projector and No. 1 Portable Projector brands in Saudi Arabia for the same time period, with a spectacular 67 percent SoM and 60 percent SoM, respectively. BenQ has a 51 percent SoM in KSA for Q3 2021, giving it a majority share in projectors overall. M achieved an overall SoM of 32 percent for 4K Projectors and 18 percent for DLP Projectors in Q3′ 21 to become the Middle East’s leading brand projector. Moreover, the brand emerged as a leader in the overall IFP segment as well as the Education IFP segment in KSA.
In comparison to the previous year, the projector sector experienced a 2% decline in 2021. Due to the partial opening of the education and corporate segments, the category is still suffering substantial headwinds, and the global semi-conductor scarcity has exacerbated this downward trend, which is likely to persist until H1 2022. Despite the challenging circumstances, BenQ Middle East has emerged victorious, demonstrating outstanding progress.
Futuresource Consulting is a market research firm that offers a variety of specialised intelligence reports as well as continuous personal debriefings to help businesses make better decisions. BenQ’s current overall performance demonstrates its commitment to providing excellent products with innovation and technology at the forefront to its customers. The company seeks to continuously pioneering and fostering display products across categories with high-end new-age advanced technology by cultivating an open, encouraging, creative, and inventive culture.
