Egypt’s startup BONBELL, the first mobile App in the Food-tech industry specialized in food ordering, digital solutions for table and meal reservations, has raised $350,000 from a Canadian Angel investor to help further develop the App services and achieve a level of growth in terms of user count and daily orders.
BONBELL launched its own App in early 2022 to provide a wide range of food ordering services in Egypt, as the App provides many food ordering solutions, ranging from food delivery to restaurant reservations and Dine-in ordering via a QR Code on the tables, as well as take away services.
The App provides a variety of payment options, including cash and credit cards.
BONBELL has collaborated with a variety of restaurants and cafes, as well as clubs such as Heliopolis Club and Smash Club. It also provides its services in malls and cinemas to provide mall and cinema patrons with a more seamless food ordering experience, including table reservations and food delivery.
BONBELL has also strategically partnered with many leading major companies and institutions, most notably the German University in Cairo (GUC) and Raya Telecom, to offer its services to employees and visitors alike in their respective headquarters.
BONBELL aims to increase the number of partnered restaurants to 750 by the end of 2022. The company is also in talks with two venture capital funds from Europe and the Gulf to close a $10 million seed round by the end of the year.
Doaa Abdel-Hameed, the chief business officer of the company said: “We aim to help restaurants in offering an easier food ordering experience to their customers, either through food delivery or reserving a table in the restaurant, as well as take away orders and also the special orders made by customers in their restaurants.”
“We pursue a better experience for the Egyptian user in food ordering, we see a lot of potential and opportunities to do that through developing the App constantly based on the user reviews, and adding more restaurants in all of the Egyptian governorates.” She added.
In just 6 months, BONBELL has earned the trust of over 12,000 customers who used the app for food ordering in all of the ways available on the App.
Doaa Abdel-Hameed stressed that the success of the BONBELL App in providing the best experience to its users can only be achieved through strategic partnerships with many more restaurants, as well as the constant development of the technology used in the App, as well as relying on offering inventive solutions to Egyptian users such as (Robotic Stations) service.
This service will provide customers with the experience of ordering and serving food through a Robot, with no human intervention.
This service is expected to be available in Egypt by the end of 2023.
