Emplifi launches Social Commerce Cloud

Emplifi has launched the Emplifi Social Commerce Cloud which provides CMOs, ecommerce executives, and social media teams with industry-first social commerce tools for generating high conversion rates and higher revenue across social platforms. The ground-breaking platform enables the social shopping experience by synchronising social commerce activities across platforms, providing automated and live assistance during the shopping process, and providing brands with a single, holistic view of their social commerce efforts, as well as advanced analytics.

According to recent industry forecasts, retail social commerce sales in the United States will climb 35 percent this year, reaching more than $36 billion by the end of 2021. In the following four years, that figure is likely to reach about $79 billion. Emplifi Social Commerce Cloud contains a full suite of social commerce solutions to help brands stay competitive in the social commerce landscape and maximise their ecommerce techniques, including:

• Shop Sync™ — Shop SyncTM enables ecommerce teams to provide omni-shop synchronisation across social platforms without depending on extensive IT involvement by allowing brands to quickly organise, integrate, and synchronise activities across all social shops. The simple API integration with Facebook Shops and Instagram Shops eliminates the need for lengthy and time-consuming technical efforts, allowing firms to swiftly scale their online buying experiences. Shop SyncTM also keeps track of inventory across all social stores, giving ecommerce and product managers a complete picture of product availability and performance across all channels.

• Shop Clerk™—  Through powerful conversational commerce capabilities, Emplifi’s AI-powered Shop ClerkTM bot provides a one-of-a-kind tailored shopping experience, guiding shoppers from discovery to purchase. Using Emplifi’s Natural Language Processing and proprietary Intent Engine capabilities, the intelligent bot can answer product questions, complete transactions, provide in-store pick-up information, recommend additional product add-ons, seamlessly hand over to care agents, and deliver quick surveys, going far beyond the standard, limited Bot FAQ offerings.

• Shop 360 Analytics™ —  360 Shop DashboardTM was created with feedback from early adopter customers to provide the industry’s most comprehensive picture of product performance and inventory status across all social media stores. The user-friendly interface makes it simple to get useful information and powerful social commerce statistics.

• Social Care -Emplifi’s Social Care is a consumer engagement solution that brings together marketing and operations to help service customers while monitoring the success of their whole customer journey. It works seamlessly alongside other customer support products like Emplifi Agent and Emplifi Bot.

“Social commerce is the next frontier for cutting-edge B2C brands that wish to connect, convert and monetize today’s shoppers. Social media shops are rapidly becoming the new shopping malls,” said Emplifi CEO Mark Zablan.

Also added,  “We’re excited to release Emplifi Social Commerce to the market to enable our customers to revolutionize the shopping experience, win unprecedented conversion rates and drive revenue gains.”

“Social Commerce is quickly becoming a significant revenue stream for brands as today’s shoppers increase their reliance on social media as the de-facto platform for communication, entertainment – and now – shopping,” said Alan Webber, VP, Digital Strategy and Customer Experience at IDC. “The opportunity of social commerce as a sales channel can no longer be ignored.”